Professional Summary
Professional Overview
Christopher Mackey is a seasoned marketing and identity solutions professional with over 20 years of experience in the technology and media industries. As the Sr. Principal of Marketing & Identity Solutions at TransUnion, he leverages his deep expertise in data-driven marketing strategies and identity-based solutions to drive business growth and innovation for his clients.
Experience Summary
Current Role
In his current role at TransUnion, Christopher is responsible for developing and implementing strategic marketing and identity-based solutions that help organizations enhance customer experiences, improve targeting, and drive measurable business outcomes. He collaborates closely with clients to understand their unique challenges and requirements, and then designs tailored solutions that leverage TransUnion's extensive data assets and advanced analytics capabilities.
Career Progression
Prior to joining TransUnion, Christopher held several leadership positions in the marketing and identity solutions space. As the Sr. Principal of Identity Based Marketing Solutions at Neustar, Inc., he played a key role in expanding the company's offerings and driving customer adoption. Before that, he served as the National Account Director at DoublePositive, where he managed large-scale marketing campaigns and partnerships for clients in various industries.
Earlier in his career, Christopher held sales and account management roles at organizations like The Washington Post, Blue Canopy, and AT&T, where he demonstrated his ability to build strong customer relationships, identify growth opportunities, and deliver innovative solutions.
Academic Background
Christopher holds a Bachelor of Science degree in Computer Science from the University of Maryland, College Park, where he graduated with honors.
Areas of Expertise
- Data-driven marketing strategies
- Identity-based solutions and customer targeting
- Marketing technology integration and optimization
- Omnichannel campaign management and optimization
- Strategic account management and client partnership development
Professional Impact
Throughout his career, Christopher has been recognized for his ability to drive tangible business results for his clients. At Neustar, Inc., he spearheaded the development of a groundbreaking identity-based marketing solution that helped several Fortune 500 companies achieve significant improvements in customer acquisition and retention. In his previous roles, he consistently exceeded sales targets and received numerous accolades for his exceptional customer service and innovative problem-solving skills.
Conclusion
With his deep industry knowledge, technical expertise, and proven track record of success, Christopher Mackey is a valuable asset to the TransUnion team. He is committed to helping organizations navigate the rapidly evolving marketing and identity landscape, and to delivering innovative solutions that unlock new growth opportunities and enhance customer experiences.
