Christopher Probst
Vice President - Marketing | Creative, Cambria
Professional Overview
Christopher Probst is an accomplished marketing and creative executive with over 25 years of experience driving brand strategy, digital innovation, and omnichannel campaigns. As the Vice President of Marketing and Creative at Cambria, he oversees the development and execution of integrated marketing initiatives that elevate the brand's presence and expand its reach within the home design and remodeling industry.
Experience Summary
Current Role
As Vice President of Marketing and Creative at Cambria, Christopher is responsible for leading the company's marketing and creative teams to develop innovative branding solutions, impactful digital content, and engaging customer experiences. He works closely with cross-functional leaders to align marketing strategies with Cambria's overall business objectives, driving growth, awareness, and customer loyalty.
Under Christopher's leadership, Cambria has strengthened its position as a leading quartz surface brand, leveraging his expertise in digital marketing, content creation, and strategic partnerships to enhance the company's omnichannel presence and customer engagement. He has spearheaded the development of award-winning marketing campaigns, redesigned the company's digital platforms, and forged strategic collaborations with industry influencers and design professionals.
Career Progression
Prior to his current role, Christopher served as the Vice President of Marketing and Creative at Life Time - The Healthy Way of Life Company, where he led the development and execution of integrated marketing strategies to support the company's growth and expansion. Before that, he held the position of Vice President of Creative and Marketing at EVINE Live, formerly known as ShopHQ and ShopNBC, where he was instrumental in the rebranding and digital transformation of the company's e-commerce and television platforms.
Early in his career, Christopher gained valuable experience as a Promotion Producer at WTSP-TV 10News and a Public Relations Specialist at the Maryland State Lottery. These roles have provided him with a well-rounded understanding of the marketing and communications landscape, allowing him to effectively bridge the gap between creative and strategic initiatives.
Academic Background
Christopher holds a bachelor's degree in Communications from the University of Maryland, where he developed a strong foundation in marketing, public relations, and media production.
Areas of Expertise
- Brand strategy and development
- Omnichannel marketing and campaign management
- Digital marketing and content creation
- Strategic partnerships and influencer collaborations
- Creative direction and design oversight
- Cross-functional team leadership and collaboration
Professional Impact
Throughout his career, Christopher has consistently demonstrated his ability to drive measurable results for the organizations he has served. His innovative marketing campaigns and strategic initiatives have been recognized with numerous industry awards, including the Effie Award and the Telly Award, among others.
Conclusion
With his extensive experience, strategic mindset, and creative expertise, Christopher Probst is a valuable asset to Cambria and the home design industry. As he continues to lead the company's marketing and creative efforts, he is poised to further enhance Cambria's brand positioning, amplify its digital presence, and deliver exceptional customer experiences that drive long-term growth and success.
