Christopher Tashjian

Head of Marketing | New York, New York, United States

Professional Overview

Christopher Tashjian is an accomplished marketing executive with over 13 years of experience driving impactful marketing strategies across diverse industries. As the Head of Marketing at Outlier, he oversees the development and execution of comprehensive marketing campaigns that drive brand awareness, lead generation, and revenue growth. Christopher's expertise spans digital marketing, content creation, demand generation, and marketing operations, enabling him to deliver measurable results for his clients.

Experience Summary

Current Role

As the Head of Marketing at Outlier, Christopher is responsible for leading the company's marketing efforts, including brand management, digital marketing, content creation, and lead generation. He has implemented a data-driven, cross-channel marketing approach that has resulted in a significant increase in website traffic, lead conversion rates, and overall revenue growth.

Career Progression

Prior to joining Outlier, Christopher held various marketing leadership roles, including Director of Marketing at SellWhenever, Demand Generation Consultant at Transfr, and Director of Strategy and Operations at Refuel Agency. In these positions, he demonstrated his ability to analyze market trends, develop effective marketing strategies, and optimize marketing operations to achieve exceptional results. Earlier in his career, Christopher gained valuable experience in email and CRM marketing, as well as corporate communications, while working at CLEAR, Student Loan Hero, and Experian.

Academic Background

Christopher holds a Bachelor of Science degree in Business Administration with a concentration in Marketing from the University of Massachusetts Amherst. He has also completed several professional development courses in digital marketing, marketing automation, and data analytics, further enhancing his industry expertise.

Areas of Expertise

• Digital marketing strategy and implementation

• Content creation and content marketing

• Demand generation and lead nurturing

• Marketing automation and analytics

• Cross-functional collaboration and team leadership

Professional Impact

Throughout his career, Christopher has demonstrated a track record of driving measurable marketing results. At Outlier, he has implemented a comprehensive digital marketing strategy that has resulted in a 35% increase in website traffic and a 25% improvement in lead conversion rates. In his previous role at SellWhenever, he spearheaded a successful rebranding initiative that contributed to a 20% increase in market share within the first year.

Conclusion

With his extensive marketing experience, data-driven approach, and proven ability to deliver impactful results, Christopher Tashjian is a highly sought-after marketing leader. In his current role at Outlier, he continues to drive innovation and growth, positioning the company as a industry leader through his strategic marketing initiatives.