Christy Hodgins

Seasoned Marketing Executive with Expertise in Membership Strategies and Retail Brand Development

Professional Overview

Christy Hodgins is a versatile marketing executive with over 20 years of experience in the retail and hospitality industries. As the Director of Membership Marketing at The Biltmore Company, she leverages her deep understanding of customer engagement and brand loyalty to drive innovative membership programs and enhance the overall guest experience.

Current Role

In her current role as Director of Membership Marketing, Christy is responsible for developing and implementing strategic marketing initiatives to grow and retain The Biltmore Company's membership base. She oversees the design and execution of targeted membership campaigns, manages the membership benefits portfolio, and collaborates with cross-functional teams to ensure seamless member experiences. Under her leadership, the company has achieved a significant increase in membership enrollment and retention, contributing to the overall financial and operational success of the organization.

Career Progression

Prior to her current position, Christy served as the Director of Retail Marketing at The Biltmore Company, where she played a pivotal role in driving the company's licensing and merchandising strategies. She also held the role of Director of Marketing - Licensing, during which she spearheaded the expansion of The Biltmore brand into new product categories and distribution channels, resulting in increased revenue and brand visibility. Before joining The Biltmore Company, Christy held the position of Director of Customer Relations and Marketing Management at Beacon Blankets, where she successfully implemented customer-centric marketing initiatives that strengthened the company's brand positioning and customer loyalty.

Academic Background

Christy holds a Master of Business Administration in Marketing from the University of Tennessee and a Bachelor of Science in Design from the University of Tennessee - Chattanooga. Her academic background has provided her with a strong foundation in marketing principles, consumer behavior, and strategic decision-making.

Areas of Expertise

Membership marketing and customer engagement strategies

Retail brand management and licensing

Integrated marketing campaign development and execution

Customer relationship management and loyalty program optimization

Cross-functional collaboration and team leadership

Professional Impact

Under Christy's leadership, The Biltmore Company has experienced a significant increase in membership enrollment and retention, contributing to the overall financial and operational success of the organization. She has also played a key role in expanding the Biltmore brand into new product categories and distribution channels, resulting in increased revenue and brand visibility.

Conclusion

Christy Hodgins is a seasoned marketing executive with a proven track record of driving strategic initiatives and delivering measurable results. Her expertise in membership marketing, retail brand management, and customer engagement has positioned her as a valuable asset to The Biltmore Company. Christy's commitment to innovation and her ability to collaborate effectively with cross-functional teams make her a strategic leader poised to continue her successful career trajectory.