Ciara Lydon

Ecommerce and Digital Product Manager | New York, NY

Professional Overview

Ciara Lydon is an experienced Ecommerce and Digital Product Manager with a strong background in digital marketing, project management, and e-commerce optimization. She specializes in driving growth and enhancing the online customer experience for leading consumer brands.

Experience Summary

Current Role

As the Ecommerce and Digital Product Manager at Magic Spoon, Ciara is responsible for overseeing the company's e-commerce strategy, digital product development, and conversion rate optimization. She leads cross-functional teams to deliver innovative digital solutions that improve user engagement, increase sales, and enhance the overall online customer journey. Through her data-driven approach and technical expertise, Ciara has played a pivotal role in driving significant revenue growth and improving key performance metrics for the brand.

Career Progression

Prior to her current role, Ciara served as the Ecommerce Project Manager at Magic Spoon, where she successfully managed the implementation of new e-commerce features and platforms, resulting in a 25% increase in online sales. She also has previous experience as a Supervisor of Conversion Rate Optimization (CRO) at Night Market, where she spearheaded A/B testing initiatives that led to a 17% uplift in conversion rates.

Ciara's career trajectory includes roles in digital marketing, e-commerce, and project management at reputable brands such as Tory Burch, Night Market, BeOp, Merlette, UNTUCKit, and HitchSwitch. Throughout her career, she has demonstrated a proven ability to drive strategic initiatives, optimize digital channels, and deliver measurable results.

Academic Background

Ciara holds a Bachelor of Applied Science (BASc) degree in Advertising Marketing Communications from the Fashion Institute of Technology, where she graduated with distinction.

Areas of Expertise

• Ecommerce strategy and optimization

• Digital product management

• Conversion rate optimization (CRO)

• Cross-functional team leadership

• Data-driven decision making

• Project management and implementation

• Digital marketing and advertising

Professional Impact

As a seasoned ecommerce and digital product expert, Ciara has made significant contributions to the brands she has worked with. Her ability to identify and implement strategic digital initiatives has led to notable achievements, including:

• Driving a 25% increase in online sales at Magic Spoon through the successful implementation of new e-commerce features and platforms

• Spearheading A/B testing initiatives at Night Market that resulted in a 17% uplift in conversion rates

• Delivering innovative digital solutions that have enhanced the online customer experience and driven measurable growth for leading consumer brands

Conclusion

With her extensive experience, technical expertise, and data-driven approach, Ciara Lydon is a versatile Ecommerce and Digital Product Manager poised to make a significant impact on the brands she works with. Her proven track record of driving strategic initiatives, optimizing digital channels, and delivering measurable results makes her a valuable asset in the ever-evolving digital landscape.