Professional Overview
Cindy-Anne Lewis is a seasoned marketing executive with over 15 years of experience leading high-impact marketing and communications strategies for global technology companies. As the CEO, Founder, and CMO of Rethink Consulting, she leverages her deep industry expertise to drive business growth and digital transformation for her clients. Additionally, she serves as the Global Head of Marketing for Capgemini's Software & Digital division and co-founded The X-Change, a non-profit dedicated to empowering women in technology, web, and AI.
Experience Summary
Current Role
As the CEO, Founder and CMO of Rethink Consulting, Cindy-Anne is responsible for setting the strategic vision, leading marketing initiatives, and overseeing all client engagements. Under her leadership, the firm has established a reputation for delivering innovative, data-driven marketing solutions that enable clients to effectively navigate the evolving digital landscape.
Concurrently, Cindy-Anne serves as the Global Head of Marketing for Capgemini's Software & Digital division, where she spearheads the development and implementation of integrated marketing campaigns to drive brand awareness and revenue growth across key markets.
As the Co-Founder of The X-Change, Cindy-Anne is committed to advancing gender diversity and inclusion in the technology, web, and AI industries. In this role, she oversees the organization's strategic initiatives, networking events, and educational programs, which have empowered hundreds of women to build successful careers in the STEM fields.
Career Progression
Prior to her current roles, Cindy-Anne held various senior marketing and communications positions at leading technology companies, including CMO and Global Head of Marketing & Communications at Lohika (acquired by Capgemini), VP of Marketing and Communication at Dispatch, and Head of Marketing & Consumer Innovation Lab at Ericsson. Throughout her career, she has demonstrated a track record of driving revenue growth, optimizing marketing operations, and leading high-performing teams.
Academic Background
Cindy-Anne holds a Bachelor's degree in Marketing from the University of California, Berkeley, where she graduated with distinction and was recognized for her academic excellence.
Areas of Expertise
- Strategic marketing and communications
- Digital transformation and innovation
- Brand development and positioning
- Integrated marketing campaign management
- Marketing operations optimization
- Talent management and team leadership
Professional Impact
Cindy-Anne's contributions have been recognized by industry peers and leaders. She has been featured in numerous industry publications, including Forbes and Entrepreneur, for her innovative marketing strategies and her work in advancing gender diversity in the technology sector. Under her leadership, The X-Change has received several awards for its positive impact on the local community.
Conclusion
With her extensive experience, strategic vision, and proven track record of success, Cindy-Anne Lewis is a highly sought-after marketing executive and entrepreneurial leader. Her ability to drive digital transformation, optimize marketing operations, and empower diverse talent positions her as a valuable asset to both her clients and the broader technology industry.
