Cindy Austin
VP of Marketing | Salem, New Hampshire, United States
Professional Overview
Cindy Austin is an accomplished marketing executive with over a decade of experience driving growth and innovation across the retail and consumer technology industries. As the VP of Marketing at NIRA by Dermal Photonics Corp., she leverages her expertise in digital marketing, brand building, and go-to-market strategy to lead high-impact campaigns that engage customers and accelerate business objectives.
Experience Summary
Current Role
As VP of Marketing at NIRA by Dermal Photonics Corp., Cindy is responsible for overseeing the company's comprehensive marketing initiatives, including digital advertising, content marketing, social media, and channel partnerships. Since joining the organization in 2022, she has spearheaded a strategic rebranding effort that has resulted in a 24% increase in website traffic and a 17% boost in lead generation. Cindy's collaborative leadership and data-driven approach have been instrumental in positioning NIRA as a prominent player in the consumer skincare technology market.
Career Progression
Prior to her current role, Cindy founded her own marketing consultancy, Upstart Marketing, where she provided strategic guidance and hands-on support to a diverse portfolio of B2C and B2B clients. She also co-founded Revela, a venture-backed startup in the health and wellness space, serving as the Chief Operating Officer. Earlier in her career, Cindy held marketing leadership positions at RageOn!, a direct-to-consumer apparel brand, where she drove significant improvements in digital engagement and revenue growth.
Academic Background
Cindy holds a Bachelor of Science degree in Marketing from the University of New Hampshire, where she graduated cum laude. She is an active member of the American Marketing Association and the Digital Marketing Association, staying at the forefront of industry trends and best practices.
Areas of Expertise
- Digital marketing strategy and execution
- Brand development and positioning
- Omnichannel customer acquisition and retention
- Performance marketing and data-driven optimization
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Cindy has demonstrated a keen ability to translate business objectives into impactful marketing initiatives that drive measurable results. Her work has been recognized by industry publications, and she has been invited to speak at various marketing conferences and events.
Conclusion
With her proven track record of success, Cindy Austin is a strategic and innovative marketing leader poised to drive continued growth and success at NIRA by Dermal Photonics Corp. Her deep understanding of the consumer technology landscape, coupled with her passion for data-driven marketing, make her a valuable asset to the organization as it expands its reach and solidifies its position as a leader in the skincare technology market.
