Cindy Deekitwong
Global Head of Marketing & Strategy, Incubator Business-Henkel Adhesive Technologies
Rocky Hill, Connecticut, United States
Professional Overview
Cindy Deekitwong is an accomplished strategic marketing and innovation leader with extensive experience in the global adhesives and materials industry. As the Global Head of Marketing & Strategy for the Incubator Business at Henkel Adhesive Technologies, she is responsible for driving the company's new product development, go-to-market strategies, and long-term growth initiatives.
Experience Summary
Current Role
In her current role, Cindy oversees the strategic marketing and new business development for Henkel's Incubator Business, a dedicated team focused on identifying and commercializing emerging technologies and products within the adhesives and materials space. She is responsible for defining the market positioning, pricing, and promotional strategies for new product launches, as well as leading the team's innovation pipeline and portfolio management efforts.
Under Cindy's leadership, the Incubator Business has successfully introduced several innovative adhesive solutions, contributing to Henkel's position as a global leader in the industry. Through her strategic approach and cross-functional collaboration, she has helped to accelerate the company's adoption of new materials and technologies, driving both top-line growth and operational efficiencies.
Career Progression
Prior to her current role, Cindy served as the Global Head of Marketing & Strategy for Henkel's Materials (3D Printing) business, where she was instrumental in expanding the company's presence in the additive manufacturing market. She also held positions as a Director of Global Supplier Innovation and a Technical Service Engineer, demonstrating her diverse expertise in research, product development, and commercial operations.
Cindy's early career experience includes roles as a Project Engineer at National Semiconductor, where she gained valuable insights into the electronics and semiconductor industries, further strengthening her technical and problem-solving capabilities.
Academic Background
Cindy holds a Bachelor of Science degree in Chemical Engineering from the University of California, Berkeley, where she graduated with distinction and demonstrated exceptional academic performance.
Areas of Expertise
- Strategic marketing and go-to-market planning
- New product development and innovation management
- Technical and commercial operations in the adhesives and materials industry
- Cross-functional team leadership and collaboration
- Data-driven decision making and performance optimization
Professional Impact
Under Cindy's leadership, the Incubator Business has achieved significant milestones, including the successful launch of two new adhesive product lines that have collectively generated over $20 million in revenue within the first two years of their introduction. Cindy's ability to identify emerging market trends and align her team's efforts with Henkel's long-term strategic objectives has been instrumental in driving the company's growth and solidifying its competitive position.
Conclusion
Cindy Deekitwong is a strategic and innovative marketing leader with a proven track record of driving growth and operational excellence in the global adhesives and materials industry. Her deep technical expertise, commercial acumen, and cross-functional collaboration skills make her a valuable asset to Henkel's Incubator Business as it continues to explore and capitalize on new opportunities for expansion and market leadership.
