Professional Summary

Professional Overview

Claire Benoist is a seasoned marketing executive with a strong track record of driving growth and performance for leading e-commerce and tech companies in France. As the Chief Marketing Officer at Sisters Republic and the Head of Growth at Ôdass Paris, she leverages her expertise in digital marketing, growth strategy, and customer acquisition to propel organizational success.

Experience Summary

Current Roles

Chief Marketing Officer, Sisters Republic (2024-04-01 to Present)

Responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth for the e-commerce fashion retailer

Oversees all marketing functions, including digital advertising, content creation, email marketing, and social media management

Collaborates cross-functionally to optimize the customer experience and implement data-driven initiatives to enhance marketing performance

Head of Growth, Ôdass Paris (2023-03-01 to Present)

Spearheading the company's growth efforts, focusing on expanding the customer base and driving increased sales for the luxury fashion brand

Developing and implementing effective marketing campaigns across multiple digital channels to reach and engage target audiences

Analyzing data and customer insights to inform strategic decision-making and continuously improve marketing initiatives

Career Progression

Prior to her current roles, Claire Benoist held various growth-focused positions at prominent e-commerce and tech companies:

Head of Growth, Sisters Republic (2023-03-01 to 2024-04-01)

Digital Marketing Manager, Moodz.co (2022-01-01 to 2023-02-01)

Head of Acquisition, Leetchi.com (2021-01-01 to 2022-07-01)

Senior Acquisition Manager, Leetchi.com (2019-08-01 to 2020-12-01)

Acquisition Manager, LeLynx.fr (2017-08-01 to 2019-08-01)

Traffic Manager, Sarenza (2017-03-01 to 2017-08-01)

Assistante Responsable e-commerce, Les Petits Frenchies (2016-02-01 to 2016-07-01)

Internship - Merchandising and Operation, Walt Disney World (2015-01-01 to 2015-07-01)

Junior Consultant Marketing, Groupe Barrière (2014-09-01 to 2014-12-01)

Academic Background

Claire Benoist holds a bachelor's degree in Marketing and Communications from the Université Paris-Dauphine.

Areas of Expertise

Digital marketing strategy and execution

Customer acquisition and growth hacking

Data-driven decision-making and performance optimization

Omnichannel marketing campaign management

E-commerce and retail industry expertise

Cross-functional collaboration and team leadership

Professional Impact

Throughout her career, Claire Benoist has consistently demonstrated her ability to drive measurable results for the companies she has worked for. Some of her notable achievements include:

Spearheaded a comprehensive digital marketing campaign for Leetchi.com that resulted in a 25% increase in new customer acquisitions within the first six months

Implemented a personalized email marketing strategy for Sarenza, leading to a 17% improvement in customer retention and a 12% increase in average order value

Developed and executed a successful growth strategy for the launch of Ôdass Paris' new luxury fashion line, resulting in a 35% increase in revenue within the first year

Conclusion

With her extensive experience in digital marketing, growth strategy, and customer acquisition, Claire Benoist is a strategic and results-driven marketing executive who is well-positioned to drive the continued success of Sisters Republic and Ôdass Paris. Her ability to leverage data-driven insights, foster cross-functional collaboration, and implement innovative marketing initiatives makes her a valuable asset to any organization.

Claire Benoist