Professional Summary

Professional Overview

Claire Primo is a seasoned digital product and user experience optimization expert, currently serving as the Director of Digital Product & Experience Optimization at Caleres, Inc. With over 15 years of industry experience, she specializes in driving impactful digital transformations and creating user-centric experiences that enhance customer engagement and drive business success.

Current Role

As the Director of Digital Product & Experience Optimization at Caleres, Inc., Claire is responsible for leading the company's digital product strategy and user experience optimization efforts. In this role, she oversees the design, development, and continuous improvement of Caleres' digital platforms, ensuring seamless and engaging experiences for customers across all touchpoints. Claire's deep understanding of user behavior, data-driven decision-making, and design thinking principles have enabled her to spearhead numerous initiatives that have significantly improved Caleres' digital presence and performance.

Career Progression

Prior to her current role, Claire held several leadership positions within the user experience and design industry, including Senior Manager of User Experience Design and Research at Caleres, UX Manager at Caleres, Senior UX Architect at Bayer, and Lead User Experience Designer at Bloomfire. Throughout her career, she has demonstrated a consistent track record of driving innovation, fostering cross-functional collaboration, and delivering measurable results that have positively impacted the businesses she has served.

Academic Background

Claire holds a Bachelor of Fine Arts degree in Industrial Design from the University of Illinois at Urbana-Champaign, where she graduated with honors. Her education has provided her with a strong foundation in design principles, user-centered design, and the application of technology to enhance the user experience.

Areas of Expertise

• Digital product strategy and roadmap development

• User experience design and optimization

• Data-driven decision-making and A/B testing

• Design thinking and user research methodologies

• Cross-functional team leadership and collaboration

• Digital transformation and innovation

• Omnichannel experience design

Professional Impact

Throughout her career, Claire has been recognized for her contributions to the digital product and user experience design industry. She has been an active member of the Design Thinking Advisory Board at Missouri State University, sharing her expertise and insights with the next generation of design professionals. Claire's work has been instrumental in driving significant improvements in customer engagement, conversion rates, and overall digital performance for the organizations she has served.

Conclusion

With her extensive experience, deep industry knowledge, and proven track record of success, Claire Primo is a highly valued asset in the digital product and user experience optimization space. Her strategic vision, innovative mindset, and unwavering commitment to creating exceptional user experiences make her a valuable leader and trusted partner for organizations seeking to optimize their digital presence and drive sustainable growth.