Professional Overview
Clara Brandt is an experienced Category Manager in the e-commerce space, with a strong track record of driving growth and innovation for leading consumer brands. With over 7 years of experience at Mars, she has developed deep expertise in category management, merchandising, and sales strategy across various product segments.
Experience Summary
Current Role
As the Category Manager E-commerce at Mars, Clara is responsible for optimizing the company's online product portfolio and digital merchandising strategies. She works closely with cross-functional teams to identify new opportunities, optimize product placements, and enhance the overall customer experience. Under her leadership, Clara has delivered significant e-commerce revenue growth and improved category performance.
Career Progression
Clara joined Mars in 2015 as an Assistante support et animation des ventes, and has since progressed through various category management roles within the organization. She has demonstrated her versatility by managing diverse product portfolios, from chocolate seasonals to non-confectionery merchandise. Clara's ability to drive results and her strategic thinking have been instrumental in her rapid career advancement.
Academic Background
Clara holds a Bachelor's degree in Business Administration from Rennes School of Business (ESC), where she specialized in sales and marketing. During her studies, she gained valuable experience as a Responsable de pôle - Admissibles, showcasing her leadership skills and ability to coordinate complex projects.
Areas of Expertise
- Category management and optimization
- E-commerce strategy and digital merchandising
- Product portfolio management and innovation
- Sales forecasting and demand planning
- Cross-functional collaboration and stakeholder management
Professional Impact
As the Category Manager E-commerce at Mars, Clara has successfully implemented strategic initiatives that have driven significant e-commerce revenue growth and improved category performance. She has leveraged data-driven insights to optimize product placements, enhance the customer experience, and identify new opportunities for growth. Clara's contributions have been instrumental in strengthening Mars' online presence and expanding its market share.
Conclusion
With her extensive experience in category management and proven track record of driving results, Clara Brandt is a valuable asset to the Mars team. Her strategic vision, data-driven decision-making, and strong cross-functional collaboration skills make her well-positioned to continue driving innovation and growth in the e-commerce space.
