Professional Summary
Professional Overview
Clara Cassinello is a highly accomplished Freelance Senior Graphic Designer and Art Director with over 13 years of experience in the design industry. She specializes in creating visually stunning and impactful designs for leading brands across various sectors, including fashion, retail, and e-commerce.
Experience Summary
Current Role
As a Freelance Senior Graphic Designer and Art Director, Clara partners with prestigious clients like Warby Parker, providing strategic creative direction and delivering exceptional design solutions. In her current role, she is responsible for conceptualizing and executing comprehensive branding campaigns, developing engaging digital assets, and overseeing cross-functional design teams to ensure consistent brand identity and exceptional user experiences.
Career Progression
Prior to her freelance work, Clara held senior-level design positions at renowned companies such as Quince and MERRY+VALENZUELA, where she demonstrated her expertise in brand development, art direction, and digital design. Her impressive career trajectory includes significant contributions to high-profile projects, driving measurable improvements in brand recognition, customer engagement, and overall business performance.
Academic Background
Clara holds a Bachelor of Fine Arts in Graphic Design from the Parsons School of Design, where she honed her technical skills and creative vision. During her studies, she consistently exhibited academic excellence and was recognized for her innovative design solutions.
Areas of Expertise
- Brand identity and visual system development
- Digital design and user interface (UI) creation
- Art direction and creative leadership
- Campaign conceptualization and execution
- Collaboration with cross-functional teams
- Trend analysis and design innovation
Professional Impact
Throughout her career, Clara has established a reputation for her exceptional design work and strategic thinking. She has been instrumental in developing award-winning branding campaigns and digital experiences that have significantly contributed to the success of her clients. Clara's design solutions have consistently driven increased brand awareness, customer engagement, and positive business outcomes.
Conclusion
With her extensive design expertise, strategic mindset, and impressive track record, Clara Cassinello is a valuable asset to any organization seeking to elevate their brand and deliver captivating visual experiences. Her passion for design, coupled with her ability to translate business objectives into impactful creative work, make her an invaluable addition to any design-driven project or initiative.
