Clara Pedigo

Global Head of Digital Platform Strategic Partnerships

Professional Overview
Clara Pedigo is an accomplished digital marketing and ecommerce leader with extensive experience driving strategic partnerships and digital transformation initiatives for global consumer brands. As the Global Head of Digital Platform Strategic Partnerships at Nike, she leverages her deep expertise in data-driven marketing, personalization, and omnichannel engagement to forge innovative collaborations that amplify the brand's digital presence and enhance the customer experience.

Experience Summary

Current Role
In her current role as Global Head of Digital Platform Strategic Partnerships at Nike, Clara is responsible for developing and executing innovative partnership strategies that support the company's digital platform growth and digital-first consumer engagement initiatives. She oversees a team of partnerships specialists, collaborating cross-functionally to identify, evaluate, and secure strategic alliances with leading technology providers, digital platforms, and complementary consumer brands. Clara's data-driven, customer-centric approach has enabled her to drive transformative partnerships that elevate Nike's digital capabilities, expand its consumer reach, and deliver enhanced personalized experiences.

Career Progression
Prior to her current role, Clara held progressive leadership positions at Nike, including Global Sr. Director of Digital Platform Marketing & Personalization and Global Director of Nike Digital Commerce & Owned Communication Channels. Earlier in her career, she gained valuable experience in digital marketing, loyalty program management, and CRM at leading consumer brands such as The Coca-Cola Company, Fossil Group, Omni Hotels & Resorts, and Hilton Worldwide. Throughout her career, Clara has demonstrated a strong track record of driving digital innovation, optimizing marketing strategies, and delivering measurable business impact.

Academic Background
Clara holds a Bachelor of Business Administration degree in Marketing from the University of Georgia, where she graduated with honors.

Areas of Expertise

• Digital platform strategy and partnerships

• Ecommerce and omnichannel marketing

• Data-driven personalization and CRM

• Loyalty program management and optimization

• Digital transformation and innovation

• Cross-functional team leadership and collaboration

Professional Impact
During her tenure at Nike, Clara has played a pivotal role in shaping the company's digital platform strategy and forging strategic partnerships that have significantly enhanced the brand's digital capabilities and consumer engagement. Under her leadership, the company has successfully integrated innovative technologies, data-driven personalization, and seamless omnichannel experiences, driving impressive growth in digital sales and customer loyalty.

Conclusion
With her proven track record of driving digital transformation and delivering measurable business results, Clara Pedigo is a strategic and influential leader in the consumer brand industry. Her expertise in digital platform strategy, data-driven marketing, and cross-functional collaboration positions her as a valuable asset in driving long-term growth and innovation for global brands like Nike.