Professional Summary
Professional Overview
Clara Scandella is a seasoned marketing strategist with over a decade of experience driving global brand growth and innovation. As the Global Marketing Strategy Director at Ralph Lauren, she spearheads the development and implementation of integrated marketing campaigns that elevate the company's iconic brand presence worldwide.
Experience Summary
Current Role
In her current role at Ralph Lauren, Clara is responsible for crafting long-term marketing strategies that align with the company's overarching business objectives. She leads cross-functional teams in identifying key growth opportunities, optimizing marketing mix allocations, and delivering measurable results. Under her leadership, the brand has achieved double-digit increases in digital engagement and a 15% uplift in e-commerce revenue.
Career Progression
Prior to joining Ralph Lauren, Clara held various strategy and planning roles at FARFETCH, where she played a pivotal part in shaping the company's media solutions and business planning initiatives. She also brings experience from her time at adidas, where she contributed to the optimization of the brand's concept strategy. Earlier in her career, Clara gained valuable exposure to the fashion media industry through roles at Condé Nast's British Vogue and Monocle.
Academic Background
Clara holds a Master's degree in Fashion Marketing and Management from the London College of Fashion, where she graduated with distinction. Her academic background provides a strong foundation in consumer behavior, digital marketing, and strategic brand development.
Areas of Expertise
- Omnichannel marketing strategy and execution
- Global brand management and campaign development
- Data-driven decision making and performance optimization
- Cross-functional team leadership and stakeholder management
- Fashion and luxury industry trends and best practices
Professional Impact
Throughout her career, Clara has demonstrated a unique ability to drive impactful marketing initiatives that elevate brand awareness, engagement, and revenue. Her proven track record in developing and implementing successful global marketing strategies has earned her a reputation as a strategic leader within the fashion and luxury industry.
Conclusion
With her extensive expertise, Clara Scandella is poised to continue making valuable contributions to Ralph Lauren's continued growth and market leadership. Her passion for innovative marketing, coupled with her deep understanding of the industry, make her a valuable asset to any organization seeking to strengthen its global brand presence.
