Clare Benzian
Head of Digital, San Francisco, California, United States
Professional Overview
Clare Benzian is an accomplished digital executive with over 15 years of experience driving successful omnichannel strategies and transformative digital initiatives within the retail and apparel industries. As the Head of Digital at Beyond Yoga, she is responsible for leading the brand's e-commerce, digital marketing, and customer experience efforts, positioning the company for continued growth and market leadership.
Experience Summary
Current Role
As the Head of Digital at Beyond Yoga, Clare is responsible for developing and executing the brand's comprehensive digital strategy to drive online sales, enhance customer engagement, and optimize the overall digital experience. She oversees the e-commerce, digital marketing, and customer experience functions, leading a talented team of digital experts to deliver exceptional results. Under her leadership, Beyond Yoga has experienced significant growth in online revenue, improved customer loyalty, and elevated its digital presence within the activewear market.
Career Progression
Prior to joining Beyond Yoga, Clare held several progressive leadership roles at Athleta, where she most recently served as the VP/GM of Ecommerce North America. In this capacity, she was instrumental in spearheading the brand's digital transformation, implementing innovative e-commerce strategies and optimizing the overall customer journey. Before Athleta, Clare held senior merchandising and buying positions at Stitch Fix and Macy's, where she developed a deep understanding of omnichannel retail and the evolving consumer landscape.
Academic Background
Clare holds a Bachelor of Science degree in Fashion Merchandising from the University of California, Davis, where she graduated magna cum laude and was recognized as a Dean's List student.
Areas of Expertise
- Digital strategy and execution
- Ecommerce optimization and growth
- Omnichannel retail operations
- Customer experience and engagement
- Merchandising and assortment planning
- Cross-functional leadership and collaboration
Professional Impact
Throughout her career, Clare has demonstrated a proven track record of driving transformative change and delivering measurable results. At Athleta, she led the brand's ecommerce business to record-breaking growth, achieving double-digit year-over-year increases in online revenue and customer acquisition. Her innovative digital initiatives and data-driven approach have enabled her to consistently exceed key performance targets and solidify Athleta's position as an industry leader in the activewear space.
Conclusion
With her extensive experience, strategic vision, and passion for retail innovation, Clare Benzian is poised to continue her impressive track record of success as the Head of Digital at Beyond Yoga. Her deep expertise in e-commerce, digital marketing, and omnichannel strategy, combined with her strong leadership skills, make her a valuable asset to the organization as it navigates the evolving digital landscape and capitalizes on new opportunities for growth.
