Clare Benzian
Professional Summary
Professional Overview
Clare Benzian is an accomplished digital and omnichannel retail executive with extensive experience driving growth and innovation across leading lifestyle and apparel brands. As the Head of Digital, she leverages her deep expertise in e-commerce, digital marketing, and customer experience to spearhead the digital transformation of prominent companies.
Experience Summary
Current Role
As the Head of Digital at Beyond Yoga and Athleta, Clare is responsible for overseeing the brands' digital strategy, e-commerce operations, and digital marketing initiatives. She has been instrumental in driving online sales, enhancing the customer journey, and expanding the brands' digital footprint. Under her leadership, both companies have experienced significant growth in their digital channels, cementing their position as industry leaders.
Career Progression
Prior to her current roles, Clare held senior positions at Stitch Fix and Macy's, where she demonstrated her versatility and adaptability. As the Buying Director/DMM at Stitch Fix, she played a pivotal role in the company's rapid expansion and personalized shopping experience. At Macy's, she served as the Director of Omni Buyer, spearheading the integration of the retailer's online and in-store operations to deliver a seamless customer experience.
Academic Background
Clare holds a Bachelor's degree in Business Administration from the University of California, Berkeley, where she graduated with distinction.
Areas of Expertise
- Digital transformation and e-commerce strategy
- Omnichannel retail operations and customer experience
- Data-driven decision making and performance optimization
- Cross-functional collaboration and team leadership
- Strategic planning and execution
Professional Impact
During her tenure at Beyond Yoga and Athleta, Clare has driven significant growth in online sales, with double-digit year-over-year increases. She has also spearheaded the implementation of personalized recommendations, seamless checkout, and an enhanced mobile experience, resulting in increased customer engagement and loyalty.
Conclusion
With her extensive expertise in digital strategy, omnichannel retail, and customer-centric innovation, Clare Benzian is a proven leader in the apparel and lifestyle industries. Her ability to drive measurable results and her commitment to staying at the forefront of industry trends position her as a valuable asset to any organization seeking to excel in the digital age.
