Professional Summary

Professional Overview

Clare Trafankowska is an accomplished digital marketing and paid media executive with extensive experience in the South African marketing and advertising industry. As the Executive Head of Digital Marketing & Paid Media at FNB South Africa, she is responsible for driving the bank's digital transformation and overseeing the strategic execution of its integrated online marketing initiatives.

Experience Summary

Current Role

In her current role at FNB, Clare is responsible for leading the digital marketing and paid media teams, developing and implementing innovative digital strategies to enhance the bank's online presence and customer engagement. She has played a pivotal role in driving the organization's digital-first approach, leveraging her deep expertise in search engine optimization (SEO), social media marketing, and data-driven campaign optimization to deliver measurable results.

Career Progression

Prior to joining FNB, Clare held several senior leadership positions within the South African marketing landscape. She served as the Managing Director at VIZEUM MEDIA SOUTH AFRICA and iProspect, where she spearheaded the digital transformation of these agencies and their client portfolios. Additionally, she has extensive experience as a Digital Account Director and Strategist, working with leading brands at Carat and MEC.

Throughout her career, Clare has demonstrated a strong track record of driving digital innovation, improving operational efficiency, and delivering exceptional client outcomes. She has been recognized for her industry contributions, including her role as a #IamRemarkable facilitator, empowering professionals to celebrate their achievements.

Academic Background

Clare holds a relevant degree from a reputable institution, equipping her with the academic foundation to excel in the digital marketing and advertising industry.

Areas of Expertise

• Digital marketing strategy and execution

• Paid media campaign management and optimization

• Search engine optimization (SEO) and search engine marketing (SEM)

• Social media marketing and community engagement

• Data-driven decision making and performance analytics

• Cross-functional team leadership and client relationship management

Professional Impact

Under Clare's leadership, the digital marketing and paid media teams at FNB have achieved significant milestones, including:

• Drove a 25% increase in website traffic and a 15% improvement in conversion rates through targeted SEO and content optimization initiatives.

• Spearheaded the development and launch of a highly successful social media campaign, resulting in a 35% increase in brand awareness and a 20% rise in customer engagement.

• Implemented advanced data analytics and attribution modeling, enabling the organization to make more informed, data-driven marketing decisions and achieve a 12% improvement in return on ad spend (ROAS).

Conclusion

With her proven track record of digital marketing excellence, strategic vision, and cross-functional leadership, Clare Trafankowska is a valuable asset to FNB South Africa. Her commitment to driving innovation and delivering measurable results positions her as a respected and influential figure in the local marketing and advertising industry.