CW

Clare Waterfall

Professional Summary



Professional Overview



Clare Waterfall is an accomplished Sales and Marketing Director with extensive experience in the technology industry. She possesses a strong track record of driving business growth, leading successful marketing campaigns, and fostering productive client relationships. With a deep understanding of the software and digital solutions landscape, Clare's expertise has been instrumental in propelling organizations to new heights.

Experience Summary



Current Role


As the Sales and Marketing Director at Cascade Software Ltd since 2013, Clare has been responsible for spearheading the company's go-to-market strategies, overseeing all sales and marketing initiatives, and cultivating a robust client base. Under her leadership, Cascade Software has experienced significant revenue growth and expanded its market presence both nationally and internationally.

Career Progression


Prior to her current role, Clare held strategic positions at leading technology companies, including serving as the Strategy Director and Marketing Director at OpenBet (previously Alphameric) from 2008 to 2013. In this role, she was instrumental in shaping the company's long-term vision, developing effective marketing campaigns, and fostering strong relationships with key clients. Earlier in her career, Clare held various marketing roles, honing her skills and expertise in the industry.

Academic Background


Clare holds a Bachelor of Arts degree in Business Studies from the University of Southampton, where she graduated with honors.

Areas of Expertise


  • Sales and revenue generation

  • Strategic marketing and branding

  • Client relationship management

  • Product launch and go-to-market strategies

  • Digital transformation and technology solutions

  • Team leadership and performance management


Professional Impact


During her tenure at Cascade Software, Clare has led the successful launch of several innovative software products, resulting in a significant increase in market share and customer acquisition. She has also spearheaded initiatives to enhance the company's digital presence and expand its international footprint, contributing to its overall growth and industry recognition.

Conclusion


With a proven track record of success in the technology industry, Clare Waterfall is a seasoned Sales and Marketing Director who consistently delivers measurable results. Her strategic vision, marketing expertise, and strong leadership skills have been instrumental in driving the growth and profitability of the organizations she has served. Clare is poised to continue making a significant impact in her current role and contribute to the ongoing success of Cascade Software.