Clarissa Then

Business Development Director

Singapore, Singapore

Professional Overview

Clarissa Then is an accomplished Business Development Director with over 8 years of experience driving growth and strategic initiatives within the consumer goods industry. Leveraging her deep expertise in market analysis, partnership development, and cross-functional collaboration, she has consistently delivered impactful results for Nature's Way, a leading natural health and wellness brand.

Experience Summary

Current Role

As the Business Development Director at Nature's Way since 2014, Clarissa is responsible for spearheading the company's expansion efforts across Southeast Asia. In this role, she has:

• Identified and secured high-impact strategic partnerships, resulting in a 27% increase in regional market share over the past 3 years.

• Conducted extensive market research to uncover emerging consumer trends, allowing Nature's Way to launch innovative products that have exceeded sales targets by 18% on average.

• Led cross-functional teams in the development and execution of comprehensive go-to-market strategies, enhancing the brand's visibility and customer engagement across multiple touchpoints.

Career Progression

Prior to joining Nature's Way, Clarissa held various sales and business development roles within the consumer goods industry, where she honed her skills in client relationship management, sales strategy, and project management. Her previous experience includes positions at leading brands such as Vitality and Greenleaf, where she consistently exceeded revenue goals and contributed to the successful launch of new product lines.

Academic Background

Clarissa holds a Bachelor of Business Administration from the National University of Singapore, where she graduated with Distinction. She has also completed executive leadership programs at the Singapore Management University, further strengthening her strategic decision-making and organizational management capabilities.

Areas of Expertise

• Business development and strategic partnerships

• Market analysis and trend identification

• Cross-functional project management

• Sales strategy and client relationship management

• New product development and go-to-market planning

Professional Impact

Clarissa's exceptional performance and industry contributions have been widely recognized. She was named "Rising Star in Consumer Goods" by Singapore Business Review in 2019 and has served as a guest speaker at various industry conferences, sharing her insights on effective growth strategies in the rapidly evolving natural health and wellness space.

Conclusion

With her proven track record of driving sustainable growth, Clarissa continues to be a valuable asset to Nature's Way, contributing to the company's expansion and solidifying its position as a leading player in the Southeast Asian consumer goods market. Her strategic vision, collaborative leadership, and deep industry expertise position her as a trusted advisor and respected business development professional.