Company: Girard-Perregaux
[LinkedIn Profile](http://www.linkedin.com/in/claude-daniel-proellochs-69b390132)
Executive Summary
Claude-Daniel Proellochs is the Marketing and Product Manager at Girard-Perregaux, a leading Swiss luxury watch manufacturer headquartered in La Chaux-de-Fonds, Switzerland. With a tenure beginning in January 2020, Proellochs holds a crucial management position responsible for overseeing marketing strategy, product development, and the communication of high horology innovations to the global market.
Professional Background
Current Role:
- Title: Marketing and Product Manager
- Company: Girard-Perregaux
- Start Date: January 2020
- Location: Switzerland
Key Responsibilities and Focus:
- Leads the global marketing strategy and product positioning for Girard-Perregaux’s timepieces, with particular emphasis on communicating the brand's technical advancements and heritage.
- Directly involved in the product development life cycle, overseeing coordination between R&D, technical teams, and market launch initiatives.
- Acts as a brand spokesperson for high horology releases, frequently representing Girard-Perregaux in press interviews and industry presentations, as evidenced by quotes and media appearances highlighting technological breakthroughs.
Recent Notable Activity:
- Played a central role in the launch and promotion of the Neo Constant Escapement, a flagship timepiece that represents the pinnacle of Girard-Perregaux’s technical innovation.
- Provided detailed public commentary regarding the technical enhancements of this model, which include:
- Extended silicon technology, resulting in an improved power reserve from six to seven days.
- Increased torque and the integration of a self-starting mechanism.
- COSC certification (chronometer standard).
- Oversaw the messaging on aesthetic upgrades, such as centralized skeletonized rhodium-plated hands and a slimmed, titanium case construction.
- Publicly addressed product sizing strategies, clarifying the technical limitations of further case reduction due to movement architecture.
Previous Entrepreneurial and Industry Experience
CONSULTHOR Sàrl
- Role: Founding President
- Founded: June 2014
- Swiss-based consulting company, pointing to a solid background in project management and strategic consulting within the luxury and horology sector.
DE BOUGAINVILLE SA
- Role: Co-Founder and Executive Board Member
- Founded: November 2009
- Location: Neuchâtel, Switzerland
- Company active in the manufacturing of high-end products for the watchmaking, jewelry, and goldsmith sectors.
- Registered capital of CHF 100,000.
- Company operates within the sector of measurement and control instrument manufacturing with an explicit focus on luxury goods.
Thought Leadership and Media Presence
- Frequently featured in major watch industry publications, including Robb Report, for expert commentary on Girard-Perregaux’s flagship innovations.
- Interviewed on platforms such as RevolutionWatch and Robb Report, regularly providing technical and strategic insights into new product launches.
- Collaborates closely with the brand’s global communications team, contributing to public relations and media strategies, as evidenced by participation in high-profile launches and technical briefings.
Company & Product Context: Girard-Perregaux
- Girard-Perregaux maintains approximately 25 SKUs in the high horology segment.
- The brand is renowned for technical innovation, notably in the area of constant force escapement technology (award-winning at the Grand Prix d’Horlogerie de Genève).
- Recent launch: Neo Constant Escapement
- Retail price: USD $99,600
- Non-limited series; production is constrained to 50–70 units per year due to technical complexity.
- Significant enhancements over earlier Constant Escapement L.M. model, including additional silicon usage, improved reserve, and case refinement.
Education
- Ecole de Cadres de Lausanne
(Details on degree field or specific graduation year not provided, but referenced as a formative managerial education.)
Additional Insights
- Demonstrates deep technical expertise in product engineering and innovation within the luxury watch sector.
- Has entrepreneurial experience with company foundation and board-level management, suggesting strong business acumen and strategic vision.
- Positioned as a key decision influencer for Girard-Perregaux’s portfolio of technical launches and brand positioning.
- Based in Switzerland, fluent in cross-functional collaboration between R&D, marketing, and executive leadership.
Contact Overview
Claude-Daniel Proellochs offers both leadership in marketing high-value, innovation-driven products and a technical understanding of advanced horological engineering. His role, network, and influence within Girard-Perregaux and his background in entrepreneurship position him as a primary decision maker in matters relating to luxury watch product innovation, branding, and external partnerships.
