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Claudia Contreras

Claudia Contreras


Chief Marketing Officer



Professional Overview


Claudia Contreras is a seasoned marketing executive with over 30 years of experience driving strategic business growth and brand transformation across various industries, including telecommunications, hospitality, and media. As the Chief Marketing Officer at PPG, she is responsible for leading the company's global marketing initiatives, driving innovation, and enhancing the brand's market positioning.

Experience Summary



Current Role


As the Chief Marketing Officer at PPG since June 2023, Claudia is spearheading the company's marketing efforts, aligning the brand with evolving customer preferences and market trends. She is focused on implementing data-driven strategies to improve brand awareness, customer engagement, and revenue generation across PPG's diverse product portfolio.

Career Progression


Prior to her current role, Claudia held various senior marketing positions, including Chief Marketing Officer and Head of Marketing Mobile Experience at Samsung Electronics Mexico, CMO Latin America at TCL Communication, and Chief Marketing Officer at Hoteles City Express. She has also held leadership roles at Combate Americas, LLC, Samsung Electronics, Apple, Aeromexico Airlines, and Televisa, where she consistently demonstrated her ability to drive transformative change and deliver measurable business impact.

Throughout her career, Claudia has been recognized for her strategic vision, data-driven decision-making, and innovative marketing approaches. She has successfully launched new products, expanded brand footprints, and optimized marketing operations to enhance profitability and market share.

Academic Background


Claudia holds a Bachelor's degree in Marketing from the Universidad Nacional Autónoma de México (UNAM) and has completed various executive leadership programs at prestigious institutions, including the Harvard Business School.

Areas of Expertise


  • Brand strategy and development

  • Integrated marketing communications

  • Digital marketing and e-commerce optimization

  • Customer experience enhancement

  • Cross-functional team leadership and collaboration

  • Data analysis and performance-driven decision-making


Professional Impact


Claudia's strategic marketing acumen and industry expertise have been instrumental in driving remarkable results for the organizations she has served. She has spearheaded successful marketing campaigns, launched innovative products, and implemented data-driven initiatives that have enhanced brand visibility, customer loyalty, and financial performance.

Conclusion


With her exceptional track record of success, Claudia Contreras is poised to make a significant impact as the Chief Marketing Officer at PPG. Her deep understanding of the industry, coupled with her proven ability to deliver transformative change, positions her as a valuable asset in driving the company's growth and market leadership.