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Claudia Contreras

Claudia Contreras


Chief Marketing Officer



Professional Overview
Claudia Contreras is an accomplished marketing executive with over 30 years of experience driving strategic growth and innovation across the telecommunications, hospitality, and media industries. As the Chief Marketing Officer at PPG, she is responsible for leading the company's global marketing strategy, overseeing brand development, and delivering exceptional customer experiences.

Experience Summary

Current Role
As the Chief Marketing Officer at PPG, Claudia is tasked with developing and executing effective marketing campaigns to support the company's ambitious growth objectives. She leverages her deep understanding of emerging technologies, customer preferences, and industry trends to position PPG as a market leader. Under her leadership, the marketing team has achieved significant increases in brand awareness, digital engagement, and customer loyalty.

Career Progression
Prior to joining PPG, Claudia served as the CMO and Head of Marketing Mobile Experience at Samsung Electronics Mexico, where she spearheaded the company's successful entry into the Latin American smartphone market. She has also held senior marketing roles at TCL Communication, Hoteles City Express, and Combate Americas, LLC, demonstrating her ability to drive transformative change and deliver measurable results.

Claudia's impressive career also includes tenure as the Senior Marketing Director and CMO at Samsung Electronics, the CMO at AEROMEXICO, and the Vice President of Ad Sales at Turner Broadcasting. Her diverse background and track record of success have positioned her as a highly sought-after marketing strategist and thought leader in the industry.

Academic Background
Claudia holds a Bachelor's degree in Business Administration from the Universidad Nacional Autónoma de México (UNAM), where she graduated with distinction. She has also completed executive education programs at renowned institutions such as Harvard Business School and INSEAD, further enhancing her strategic and leadership capabilities.

Areas of Expertise
  • Brand strategy and development

  • Integrated marketing communications

  • Digital transformation and e-commerce

  • Customer experience optimization

  • Data-driven decision making

  • Cross-functional team leadership


Professional Impact
Throughout her career, Claudia has been recognized for her ability to drive measurable impact. Notable achievements include:
  • Spearheading a 25% increase in brand awareness and a 20% improvement in customer satisfaction at Samsung Electronics Mexico

  • Launching a groundbreaking digital marketing platform that resulted in a 35% increase in online sales at Hoteles City Express

  • Developing a comprehensive marketing strategy that led to a 15% growth in viewership and sponsorship revenue at Combate Americas, LLC


Conclusion
Claudia Contreras is a dynamic and visionary marketing leader who has consistently demonstrated her ability to adapt to evolving market conditions and deliver exceptional results. With her deep industry expertise, strategic acumen, and proven track record of success, she is poised to drive transformative change and position PPG as a leader in its respective markets.