Claudia Guerreiro - Conscious Marketing Strategist and Entrepreneur

Professional Overview

Claudia Guerreiro is a dynamic conscious marketing strategist and entrepreneur with a proven track record of driving innovative marketing initiatives and building sustainable businesses. As the Founder of Conscious Marketing Movement, she leverages her expertise in conscious marketing, content strategy, and business development to help organizations align their marketing efforts with their core values and create positive social and environmental impact.

Experience Summary

Current Roles

Founder, Conscious Marketing Movement (2023 - Present)

• Established a mission-driven consultancy focused on empowering businesses to adopt conscious marketing practices that prioritize purpose, sustainability, and stakeholder value.

• Providing strategic guidance and implementation support to clients in developing and executing integrated marketing campaigns that amplify their social and environmental commitments.

• Actively contributing to the global conscious marketing movement through thought leadership, community engagement, and collaborative initiatives.

Conscious Marketing Consultant, European Women on Boards (EWOB) (2023 - Present)

• Advising EWOB on the development and promotion of conscious marketing initiatives that showcase the organization's commitment to gender diversity and inclusion in corporate leadership.

• Collaborating with the EWOB team to create content and communications that inspire and educate the broader business community on the importance of conscious marketing.

Conscious Marketer, Master Of Chaos (2022 - Present)

• Serving as a key member of the Master Of Chaos marketing team, responsible for crafting and implementing conscious marketing strategies that align with the company's mission to drive positive change.

• Developing content and campaigns that highlight the company's sustainability efforts, social impact initiatives, and commitment to ethical business practices.

Career Progression

The Break Fellowship, European Union (2023 - 2023)

• Participated in a prestigious European Union-sponsored fellowship program, where she gained valuable insights into policymaking and the integration of sustainability and social impact into business operations.

Head of Marketing, GreenPush (2023 - 2023)

• Spearheaded the development and execution of integrated marketing strategies that elevated GreenPush's brand awareness and positioned the company as a leader in sustainable technology solutions.

• Achieved significant growth in customer acquisition and engagement through the implementation of data-driven, purpose-driven marketing campaigns.

Copywriter & Content Strategist, GreenPush (2022 - 2023)

• Crafted compelling, purpose-driven content that effectively communicated GreenPush's sustainability mission and showcased the company's innovative solutions.

• Collaborated with cross-functional teams to develop and execute content marketing strategies that supported broader business objectives.

Academic Background

Claudia holds a Master's degree in Sustainable Business and Innovation from the University of Amsterdam, where she specialized in sustainable marketing and business strategy. Her academic achievements include:

• Master of Science in Sustainable Business and Innovation, University of Amsterdam

• Graduated with Distinction

Areas of Expertise

• Conscious Marketing Strategy

• Sustainability-focused Content Creation

• Integrated Marketing Campaign Development

• Stakeholder Engagement and Community Building

• Business Development and Entrepreneurship

• Sustainability and Social Impact Consulting

Professional Impact

• Spearheaded the launch of Conscious Marketing Movement, a consultancy dedicated to empowering businesses to adopt conscious marketing practices.

• Contributed to the development and promotion of conscious marketing initiatives at European Women on Boards, a leading organization advocating for gender diversity in corporate leadership.

• Drove significant growth in customer acquisition and engagement for GreenPush through the implementation of data-driven, purpose-driven marketing campaigns.

Conclusion

Claudia Guerreiro is a visionary conscious marketing strategist and entrepreneur dedicated to helping organizations align their marketing efforts with their core values and create positive social and environmental impact. With a proven track record of successful marketing initiatives and a deep understanding of sustainable business practices, Claudia is poised to continue driving the conscious marketing movement forward and inspiring businesses to embrace a more purposeful approach to marketing.