Claudia H.

Head of Marketing and Brand, Los Angeles, California

Professional Overview

Claudia H. is an accomplished marketing and brand management executive with over 20 years of experience driving growth and innovation for leading consumer brands. As the Head of Marketing and Brand at LALICIOUS, she oversees all aspects of the company's marketing strategy, brand positioning, and go-to-market initiatives to propel the brand's success in the highly competitive beauty and wellness industry.

Experience Summary

Current Role

As the Head of Marketing and Brand at LALICIOUS since 2021, Claudia is responsible for developing and executing integrated marketing campaigns that amplify the brand's unique value proposition and foster deeper connections with its target audience. She leads a team of marketing professionals to optimize the brand's online presence, drive e-commerce sales, and expand its retail footprint. Under her leadership, LALICIOUS has achieved significant increases in brand awareness, customer acquisition, and revenue growth.

Career Progression

Prior to her current role, Claudia held senior marketing and brand management positions at several prominent consumer brands. As the Head of Brand Marketing for Telehealth at Conversion Labs, Inc., she spearheaded the launch and growth of the company's innovative virtual healthcare platform. During her tenure at Dr. J SkinClinic/California Pure Naturals, she oversaw the development and successful introduction of a new line of natural skincare products. Claudia also served as the Head of Strategic Marketing at SKINN Cosmetics, where she led the brand's repositioning and drove significant improvements in market share and profitability.

Academic Background

Claudia holds a Bachelor of Science degree in Marketing from the University of Southern California, where she graduated with honors.

Areas of Expertise

• Integrated marketing strategy and execution

• Brand development and positioning

• Digital marketing and e-commerce optimization

• New product introduction and launch management

• Cross-functional team leadership and collaboration

Professional Impact

Throughout her career, Claudia has demonstrated a strong track record of delivering measurable results for the brands she has represented. At LALICIOUS, she has successfully implemented innovative marketing initiatives that have led to a 25% increase in website traffic, a 30% uplift in online sales, and a 20% expansion in the brand's retail footprint. Her strategic vision, data-driven decision-making, and ability to align cross-functional teams have consistently positioned the companies she has worked for as industry leaders.

Conclusion

Claudia H. is a seasoned marketing and brand management executive with a proven ability to drive growth, enhance brand equity, and deliver exceptional results. Her deep understanding of consumer behavior, coupled with her strategic, analytical, and collaborative leadership skills, make her a valuable asset to any organization seeking to elevate its brand and achieve sustainable success in today's dynamic marketplace.