Claudia Iraheta
Director, Digital Marketing | Dallas, TX
Professional Overview
Claudia Iraheta is an accomplished digital marketing professional with over 6 years of experience driving impactful campaigns and strategic initiatives for leading global brands. As the Director of Digital Marketing at Major League Soccer, she leverages her expertise in integrated marketing, media planning, and brand communications to elevate the league's digital presence and engage its passionate fan base.
Current Role
As the Director of Digital Marketing at Major League Soccer, Claudia is responsible for overseeing the development and execution of the organization's comprehensive digital marketing strategy. She leads a team of talented specialists to create and optimize engaging content, manage social media channels, and implement targeted advertising campaigns. Under her leadership, Claudia has spearheaded several high-profile initiatives that have significantly increased the league's online reach and fan engagement.
Career Progression
Prior to her current role, Claudia held a series of progressive marketing positions, including Marketing Manager and Integrated Marketing Manager at Bumble, where she contributed to the brand's successful expansion in the US market. She also gained valuable experience in the agency setting, serving as an Associate Director of Communications Strategy and Media at Wieden + Kennedy, where she managed integrated campaigns for Nike's global brand initiatives.
Claudia's early career included roles as a Brand Communications and Media Planner and Supervisor at Wieden + Kennedy, as well as a Brand Media Planner at The Richards Group. She also had the opportunity to participate in the 4A's Multicultural Advertising Intern Program (MAIP), where she provided coaching and mentorship to aspiring young professionals.
Education
Claudia holds a Bachelor of Science degree in Advertising from the University of Texas at Austin, where she graduated with distinction.
Areas of Expertise
- Digital marketing strategy and campaign execution
- Integrated marketing and brand communications
- Media planning and optimization
- Social media management and influencer marketing
- Data analysis and performance tracking
- Team leadership and cross-functional collaboration
Professional Impact
Throughout her career, Claudia has demonstrated a consistent track record of driving measurable success for the brands she has represented. At Major League Soccer, she has spearheaded innovative digital initiatives that have resulted in a significant increase in website traffic, social media engagement, and digital advertising revenue. Claudia's strategic vision and data-driven approach have positioned her as a respected leader in the digital marketing industry.
Conclusion
Claudia Iraheta is a talented and versatile digital marketing professional with a proven ability to develop and execute impactful campaigns that drive business growth. Her passion for the industry, coupled with her strategic mindset and strong leadership skills, make her a valuable asset to any organization seeking to elevate its digital presence and engage its audience in meaningful ways.
