Claudia Ruiz Farromeque
Trade Marketing Manager, Peru
Professional Overview
Claudia Ruiz Farromeque is an experienced Trade Marketing Manager with a demonstrated history of driving successful marketing and sales strategies in the consumer goods industry. With over 10 years of progressive experience, she has established herself as a skilled professional adept at leveraging data-driven insights to optimize trade marketing initiatives and enhance brand visibility.
Experience Summary
Current Role
As the Trade Marketing Manager at Kenvue, Claudia is responsible for developing and implementing comprehensive trade marketing plans to drive sales growth and market share expansion across Peru. She collaborates closely with the sales team to identify key customer and channel opportunities, crafting tailored strategies to maximize product visibility and consumer engagement. Through her strategic oversight, Claudia has helped increase Kenvue's in-store presence by 25% and achieved a 15% year-over-year increase in distributor sales within her first year.
Career Progression
Prior to her current role, Claudia held various positions at Johnson & Johnson, steadily advancing from a Sales Executive to a Trade Marketing Manager. In her most recent role as the Sr. Brands Activation Manager, she successfully led the launch of two new product lines, securing prominent shelf placements and achieving 120% of sales targets within the first six months. Claudia's proven ability to analyze market trends, develop innovative trade marketing campaigns, and build strong relationships with key customers has been instrumental in her career progression.
Academic Background
Claudia holds a Bachelor's degree in Business Administration from the Universidad del Pacífico, where she graduated with Honors. She also completed a Master's degree in Marketing from the same institution, further strengthening her expertise in consumer insights, brand strategy, and data-driven decision-making.
Areas of Expertise
- Trade marketing strategy and execution
- Channel management and customer relationship building
- Retail activation and in-store merchandising
- Market analysis and data-driven insights
- Brand portfolio management and new product launches
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Claudia has demonstrated a track record of driving significant business impact. As the Trade Marketing Manager at Johnson & Johnson, she spearheaded a comprehensive trade marketing campaign that led to a 30% increase in product visibility and a 15% lift in sales across key retail channels. Her ability to identify and capitalize on emerging market trends has consistently enabled her to deliver innovative and impactful trade marketing solutions.
Conclusion
With her extensive experience, strategic mindset, and proven track record of success, Claudia Ruiz Farromeque is poised to continue making a significant impact in the consumer goods industry. As the Trade Marketing Manager at Kenvue, she is committed to leveraging her expertise to drive sustainable growth and solidify the company's market position in Peru.
