Claudia Schaefer
Chief Marketing Officer
Professional Overview
Claudia Schaefer is a seasoned marketing executive with over 20 years of experience in the food and beverage industry. As the Chief Marketing Officer at Smoothie King (SKFI), she is responsible for driving the brand's strategic marketing initiatives, overseeing product innovation, and enhancing the customer experience across the company's global operations.
Experience Summary
Current Role
As the Chief Marketing Officer at Smoothie King, Claudia is tasked with spearheading the brand's marketing strategy and initiatives. She is responsible for developing and executing integrated marketing campaigns, managing the company's digital and social media presence, and collaborating with cross-functional teams to drive customer engagement and loyalty. Under her leadership, Smoothie King has experienced a significant increase in market share and brand recognition within the health-conscious consumer segment.
Career Progression
Prior to joining Smoothie King, Claudia held several senior marketing roles at leading companies in the restaurant and hospitality industry. She served as the Chief Experience Officer at Caliber Collision, where she was instrumental in redefining the customer experience and positioning the brand as a leader in the automotive repair industry. Claudia has also held board member and advisory positions at Oc2 and Anthony's Coal Fired Pizza, leveraging her expertise to provide strategic guidance and drive innovation.
Claudia's career journey includes a successful tenure as the Chief Marketing Officer at Jamba Juice and Cheddar's Casual Cafe, where she spearheaded brand transformations and drove growth through data-driven marketing strategies. She also held various leadership roles at Brinker International, including Vice President of Food and Beverage Innovation and Global Marketing, Vice President of Brand Marketing US and Global, and Vice President of Global Marketing.
Academic Background
Claudia holds a Bachelor of Arts (BA) degree in Advertising from Southern Methodist University, where she honed her skills in strategic marketing and brand development.
Areas of Expertise
- Brand strategy and positioning
- Integrated marketing campaign development
- Digital and social media marketing
- Customer experience optimization
- Product innovation and portfolio management
- Data-driven decision making
- Cross-functional team leadership
Professional Impact
Throughout her career, Claudia has demonstrated a proven track record of driving business growth and brand transformation. Her ability to leverage data and consumer insights to develop targeted marketing strategies has consistently delivered measurable results for the organizations she has served. Recognized as a thought leader in the industry, Claudia's contributions have helped to shape the evolving landscape of the food and beverage sector.
Conclusion
Claudia Schaefer's extensive experience, strategic vision, and marketing expertise make her a valuable asset to Smoothie King. As the Chief Marketing Officer, she is poised to further strengthen the brand's position in the market and deliver innovative solutions that cater to the changing needs of health-conscious consumers.
