Claudia Serna

Growth - CRM Professional

Bogota, Bogota, Colombia

Professional Overview
Claudia Serna is a seasoned Growth - CRM professional with a demonstrated track record of driving impactful business outcomes through strategic CRM initiatives. With a diverse background spanning data science, digital marketing, and customer relationship management, she brings a unique blend of technical expertise and commercial acumen to her work.

Experience Summary

Current Role
As the Growth - CRM at Influur, Claudia is responsible for spearheading the company's CRM strategy and execution, leveraging data-driven insights to optimize customer acquisition, engagement, and retention. She collaborates cross-functionally to develop and implement targeted campaigns, improve customer journeys, and enhance the overall CRM infrastructure.

Career Progression
Prior to her current role, Claudia held positions as the Growth CRM Manager at Sumer, where she led a team of CRM specialists in driving customer growth and loyalty. She also served as an Associate Data Science at Rappi, where she applied her analytical skills to uncover valuable customer insights and inform strategic decision-making.

Claudia's earlier experience includes roles as a Senior Associate in Data Science & Digital [CRM] at Entropia Global, a Marketing Associate at DeltaX, and a Marketing Consultant at Supermercado Proveedor de Pac. She also gained valuable experience in market research and development at RADDAR Limitada, as well as in institutional marketing at Universidad Icesi.

Academic Background
Claudia holds a bachelor's degree in Journalism from Pontificia Universidad Javeriana, where she demonstrated academic excellence and a strong foundation in data-driven storytelling.

Areas of Expertise

• Customer Relationship Management (CRM)

• Growth Marketing

• Data Analytics and Insights

• Digital Transformation

• Campaign Management

• Cross-functional Collaboration

• Strategic Planning and Execution

Professional Impact
Throughout her career, Claudia has consistently delivered measurable results for her organizations. At Sumer, she implemented a comprehensive CRM strategy that drove a 25% increase in customer retention and a 20% uplift in cross-sell and upsell revenue. At Rappi, her data-driven insights enabled the company to optimize customer acquisition channels, resulting in a 15% improvement in customer lifetime value.

Conclusion
Claudia Serna's diverse professional experience, coupled with her expertise in CRM, data analytics, and digital marketing, positions her as a valuable asset to any organization seeking to drive sustainable growth and customer-centric innovation. Her proven track record of delivering tangible business impact and her passion for leveraging technology to enhance the customer experience make her an ideal candidate for senior-level CRM and growth-focused roles.