Clay Cohen is an accomplished marketing executive with over a decade of experience driving strategic marketing and product initiatives for leading technology companies. As the Vice President of Marketing at Measured, he is responsible for spearheading the company's global marketing efforts, overseeing brand development, demand generation, and go-to-market strategies to support Measured's continued growth and market expansion.
Experience Summary
Current Role
As the VP of Marketing at Measured, Clay is responsible for developing and executing the company's comprehensive marketing strategy. He leads a team of talented marketing professionals to build brand awareness, generate qualified leads, and support the sales organization in closing new business. Under his leadership, Measured has achieved significant improvements in key marketing metrics, including a 35% increase in web traffic and a 25% lift in marketing-qualified leads.
Career Progression
Prior to his current role, Clay served as the Senior Director of Product Marketing at Measured, where he was instrumental in positioning the company's suite of analytics and measurement solutions in the market. Before joining Measured, he held various product marketing and customer support roles at leading ad tech companies, including Amobee, VideoAmp, and Rubicon Project. Throughout his career, Clay has demonstrated a strong track record of driving product adoption, revenue growth, and customer success.
Academic Background
Clay holds a Bachelor of Science degree in Environmental Sciences from the University of Virginia, where he graduated magna cum laude. During his time at the university, he conducted research on sustainable design and tropical soil analysis, showcasing his interdisciplinary interests and problem-solving skills.
Areas of Expertise
- Strategic marketing and brand development
- Product marketing and go-to-market strategy
- Demand generation and lead management
- Marketing technology and data-driven decision making
- Cross-functional collaboration and team leadership
Professional Impact
Clay's contributions have been instrumental in driving the success of the organizations he has been a part of. At Measured, he has played a pivotal role in expanding the company's customer base, strengthening its market positioning, and optimizing marketing effectiveness through data-driven insights. His ability to translate complex technical solutions into compelling marketing narratives has helped Measured effectively engage and convert its target audience.
Conclusion
With his proven track record of marketing excellence, Clay is poised to continue making significant contributions to Measured's growth and success. His deep industry expertise, strategic mindset, and collaborative leadership style make him a valuable asset to the company and its stakeholders.
