Cliff Carnes

Regional Vice President, East Coast Sales

Professional Overview
Cliff Carnes is a seasoned sales executive with over a decade of experience in the digital advertising and marketing technology industry. As the Regional Vice President of East Coast Sales at Upwave, he leverages his deep industry knowledge and strategic sales expertise to drive revenue growth and foster strong client relationships across the eastern United States.

Experience Summary

Current Role
In his current role as Regional Vice President, East Coast Sales at Upwave, Cliff is responsible for leading a team of high-performing sales professionals and managing a portfolio of key accounts. He develops and executes tailored sales strategies to expand Upwave's market share, secure new business opportunities, and deliver exceptional customer service. Under his leadership, Cliff's team has consistently exceeded quarterly sales targets and contributed to the company's overall revenue growth.

Career Progression
Prior to his current role, Cliff held several sales leadership positions at Upwave, including Senior Director of East Coast Sales and Sales Director. In these roles, he demonstrated his ability to mentor and develop sales talent, implement data-driven sales processes, and foster collaborative partnerships with clients. Earlier in his career, Cliff gained valuable experience in business development, account management, and strategic partnerships at Factual Inc. and other industry-leading companies.

Academic Background
Cliff holds a Bachelor of Science degree in Business Administration from the University of North Carolina at Chapel Hill, where he graduated with honors.

Areas of Expertise

• Strategic sales planning and execution

• Account management and client relationship building

• Sales team leadership and talent development

• Digital advertising and marketing technology solutions

• Data-driven decision-making and performance optimization

Professional Impact
Throughout his career, Cliff has been recognized for his ability to drive consistently strong sales results and his commitment to fostering a collaborative, high-performing sales culture. In his previous role as Senior Director of East Coast Sales at Upwave, he led a team that surpassed annual revenue targets by 18%, demonstrating his aptitude for translating market insights into effective sales strategies.

Conclusion
With his extensive industry experience, proven track record of sales success, and focus on client-centric solutions, Cliff Carnes is well-positioned to continue driving growth and innovation as the Regional Vice President of East Coast Sales at Upwave. His strategic vision, strong leadership skills, and deep understanding of the digital advertising landscape make him a valuable asset to the organization and its clients.