Coco Li

Founder in Residence
Singapore, Singapore

Professional Overview

Coco Li is a dynamic marketing executive with a proven track record of driving growth and innovation across the technology industry. As the Founder in Residence at Antler and the Co-Founder & CEO of Finna, she leverages her extensive experience in performance marketing, brand building, and business strategy to empower startups and scale-ups to reach new heights.

Experience Summary

Current Role

Founder in Residence, Antler (2023-10-01 to Present)

• Responsible for providing strategic guidance and mentorship to early-stage startups, helping them develop robust growth strategies and optimize their marketing efforts

• Collaborates with the Antler team to identify promising ventures and support their founders in navigating the challenges of building a successful business

Co-Founder & CEO, Finna (2023-10-01 to Present)

• Co-founded Finna, a cutting-edge fintech startup, and serves as the Chief Executive Officer

• Spearheading the company's strategic vision, leading the team in developing innovative solutions to address evolving market needs

• Driving Finna's growth through effective marketing, strategic partnerships, and exceptional customer experience

Career Progression

Head of Marketing, Immutable (2022-10-01 to 2023-10-01)

• Played a pivotal role in scaling the marketing function and elevating the brand presence of Immutable, a leading blockchain gaming platform

• Implemented data-driven strategies to optimize marketing campaigns, resulting in significant improvements in customer acquisition and engagement

Regional Marketing Lead, Coda Payments (2021-07-01 to 2022-10-01)

• Managed the marketing strategy and execution for Coda Payments across Southeast Asia and Latin America

• Spearheaded innovative marketing initiatives that drove customer growth and strengthened the company's market position

Regional Marketing Manager, SEA & LATAM, Coda Payments (2020-09-01 to 2021-07-01)

• Responsible for developing and executing effective marketing campaigns to support Coda Payments' expansion into new markets

• Collaborated cross-functionally to align marketing efforts with the overall business objectives

Academic Background

Coco holds a Bachelor's degree in Business Administration from the National University of Singapore, where she graduated with distinction.

Areas of Expertise

• Performance marketing and growth hacking

• Brand building and strategic marketing

• Data-driven decision making and analytics

• Digital transformation and tech-enabled innovation

• Entrepreneurship and startup advisory

Professional Impact

• Played a key role in driving the growth and market expansion of leading technology companies, including Immutable and Coda Payments

• Leveraged data-driven insights to optimize marketing campaigns, resulting in significant improvements in customer acquisition and engagement

• Recognized as a strategic marketing leader, regularly invited to speak at industry events and contribute to thought leadership initiatives

Conclusion

Coco Li's dynamic career journey, from her early experience in digital marketing to her current roles as a Founder in Residence and Co-Founder & CEO, positions her as a versatile and highly sought-after marketing and business leader. Her passion for driving innovation, combined with her deep understanding of the technology landscape, makes her a valuable asset to the startups and scale-ups she advises and leads.