Professional Overview
Coleen O'Hara is a seasoned Senior Manager of Social Media Marketing with a proven track record of driving impactful digital marketing strategies for leading retail brands. With a strong background in paid social media, content creation, and campaign management, she excels at leveraging social platforms to amplify brand awareness, engage target audiences, and deliver measurable business results.
Experience Summary
Current Role
As the Senior Manager of Social Media Marketing at Free People, Coleen is responsible for overseeing the brand's social media presence across all platforms. In this role, she leads a team of social media specialists, develops innovative content calendars, and implements data-driven paid social strategies to support the company's overarching marketing initiatives. Coleen's strategic approach and keen eye for trends have enabled Free People to maintain a strong social media footprint and foster meaningful connections with its digital community.
Career Progression
Prior to her current role, Coleen held positions of increasing responsibility within the social media marketing domain. She served as a Manager and Associate Manager of Social Media Marketing at Free People, where she honed her skills in campaign planning, content creation, and performance analysis. Earlier in her career, Coleen gained valuable experience as an Associate and Intern in the paid social space at Pepperjam, a leading digital marketing agency.
Academic Background
Coleen holds a Bachelor's degree in Media and Communication from Temple University, where she also worked as a Student Assistant in the School of Media and Communication Dean's Office, gaining valuable administrative and project management experience.
Areas of Expertise
- Social media strategy and campaign management
- Paid social media advertising and optimization
- Content creation and community engagement
- Data analysis and performance reporting
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Coleen has consistently delivered impactful social media campaigns that have driven measurable results for her clients. At Free People, she has spearheaded the brand's social media transformation, leading the development of creative and engaging content that has resulted in significant increases in follower growth, engagement rates, and conversion metrics.
Conclusion
With her extensive experience, strategic vision, and proven track record of success, Coleen O'Hara is a highly valuable asset to any organization seeking to maximize its social media presence and deliver exceptional digital marketing outcomes.
