Professional Overview
Colleen McCauley is a seasoned Marketing and Communications (MarCom) Consultant, serving as the Owner and Founder of Earth to Business Marketing. With over a decade of industry experience, she specializes in developing comprehensive marketing strategies and executing impactful campaigns to drive business growth for her clients.
Experience Summary
Current Role
As the Owner and Founder of Earth to Business Marketing since 2014, Colleen provides strategic MarCom consulting services to small and medium-sized businesses across a range of industries. In this role, she is responsible for conducting in-depth market research, crafting tailored marketing plans, and overseeing the implementation of integrated campaigns. Under Colleen's leadership, Earth to Business Marketing has helped numerous clients achieve their revenue and brand awareness goals through the effective use of digital marketing, content creation, and public relations tactics.
Career Progression
Prior to launching her own consultancy, Colleen held various MarCom roles within the corporate sector, including positions at a leading advertising agency and a multinational consumer goods company. Throughout her career, she has demonstrated a proven track record of delivering measurable results, strengthening brand positioning, and fostering long-term client relationships.
Academic Background
Colleen holds a Bachelor of Arts degree in Marketing and Communications from the University of Western Ontario, where she graduated with Distinction.
Areas of Expertise
- Integrated marketing strategy development
- Digital marketing and social media management
- Content creation and copywriting
- Public relations and media relations
- Brand positioning and identity design
- Project management and client relations
Professional Impact
Under Colleen's leadership, Earth to Business Marketing has helped numerous small and medium-sized businesses achieve their marketing goals, leading to increased brand visibility, web traffic, and revenue growth for her clients. She has been recognized for her innovative approach and industry contributions, earning multiple awards and accolades for her work.
Conclusion
With her extensive experience, strategic mindset, and proven track record of success, Colleen McCauley is a trusted MarCom Consultant who consistently delivers impactful results for her clients. Her passion for driving business growth through effective marketing and communication strategies makes her a valuable asset to organizations seeking to enhance their competitive edge in the marketplace.
