Colleen Romero

VP Marketing & eCommerce | Revenue Growth | Digital Leadership | Strategy

Professional Overview

Colleen Romero is a seasoned marketing and eCommerce executive with a proven track record of driving revenue growth and leading successful digital transformations. With a diverse background spanning various industries, including retail, manufacturing, and technology, Colleen has developed a unique blend of strategic, operational, and technical expertise.

Experience Summary

Current Role

As the VP of Marketing & eCommerce at HealthWay Family of Brands®, Colleen is responsible for developing and executing integrated marketing strategies that drive revenue growth and enhance the company's digital presence. She oversees all aspects of marketing, eCommerce, and digital initiatives, leveraging her deep understanding of analytics, personalization, and agile delivery to optimize performance and deliver exceptional customer experiences.

Career Progression

Colleen's career has been marked by progressive leadership roles, where she has consistently delivered measurable results. Prior to her current position, she served as the Director of Marketing Technology, Web Product Management, Agile Delivery, and Vendor Management at Stanley Black & Decker, Inc. In this role, she spearheaded the transformation of the company's digital ecosystem, driving increased efficiency and scalability.

Before that, Colleen held Director-level positions at SiteOne Landscape Supply, LLC., NAPA AUTO PARTS, and NCR Corporation, where she led strategic initiatives in digital marketing, eCommerce, CRM, and customer experience. Her early career also included roles at Intermark Group and Nokia, where she gained valuable experience in technology operations, program delivery, and developer marketing.

Academic Background

Colleen holds a Bachelor's degree in Marketing from the University of Georgia, where she graduated with honors.

Areas of Expertise

• Omni-channel marketing strategy and execution

• eCommerce and digital transformation leadership

• Revenue growth and performance optimization

• Marketing technology and data-driven decision making

• Agile project management and vendor management

• Customer experience and personalization

Professional Impact

Throughout her career, Colleen has consistently demonstrated her ability to drive measurable results. At Stanley Black & Decker, she led the successful implementation of a new web platform, resulting in a 25% increase in online revenue. At SiteOne Landscape Supply, she spearheaded the development and launch of a personalized customer loyalty program, which contributed to a 15% growth in customer retention.

Conclusion

Colleen Romero is a dynamic and results-oriented marketing and eCommerce executive with a proven track record of leading successful digital initiatives and driving revenue growth. Her deep expertise, collaborative leadership style, and commitment to innovation make her a valuable asset to any organization seeking to capitalize on the digital landscape and enhance its competitive advantage.