Colleen Sherfey - Head of Marketing & Senior Director of Sales
Professional Overview
Colleen Sherfey is an accomplished marketing and sales executive with extensive experience in the food and retail industries. As the Head of Marketing & Senior Director of Sales at Morinaga Nutritional Foods, Inc., she spearheads strategic marketing initiatives and oversees the sales operations, driving the company's growth and market presence.
Experience Summary
Current Role
In her current position, Colleen is responsible for developing and implementing comprehensive marketing strategies that align with Morinaga Nutritional Foods' business objectives. She leads a talented team of marketing professionals, leveraging their expertise to create impactful campaigns, strengthen the brand's positioning, and enhance customer engagement. Simultaneously, Colleen oversees the senior sales team, ensuring the efficient and effective delivery of the company's products to its target markets.
Career Progression
Prior to her current role, Colleen held various senior-level marketing and sales positions, including Co-Head of Marketing / Senior Director of Marketing & Digital Marketing at Morinaga Nutritional Foods, Inc., and Senior Marketing Consultant and Senior Marketing Director at Westfield. She has also served as a Senior Principal and Senior Marketing Consultant at SERP-CO, LLC, and held strategic marketing roles in the higher education sector.
Throughout her career, Colleen has demonstrated a strong track record of driving business growth, enhancing brand recognition, and delivering measurable results. Her leadership, strategic thinking, and adaptability have enabled her to navigate complex challenges and contribute significantly to the success of the organizations she has served.
Academic Background
Colleen holds a Bachelor's degree from a prestigious university, where she specialized in Marketing and Communications. Her academic achievements and industry-relevant education have provided a solid foundation for her professional development and expertise.
Areas of Expertise
- Strategic marketing and brand management
- Integrated marketing communications
- Digital and social media marketing
- Sales operations and customer relationship management
- Cross-functional collaboration and team leadership
- Data-driven decision-making and performance optimization
Professional Impact
Throughout her career, Colleen has spearheaded numerous successful marketing campaigns that have increased brand awareness, customer engagement, and market share for her organizations. She has also played a pivotal role in streamlining sales processes, implementing innovative digital solutions, and fostering collaborative partnerships to drive business growth.
Conclusion
Colleen Sherfey's extensive experience, strategic mindset, and proven track record of success make her a valuable asset to Morinaga Nutritional Foods, Inc. As the Head of Marketing & Senior Director of Sales, she is poised to continue driving the company's marketing and sales initiatives, solidifying its position as a leader in the industry.
