Conner Sherline
Founder & CEO – Disco
[LinkedIn Profile](http://www.linkedin.com/in/connersherline)
h2: Executive Summary
Conner Sherline is the Founder and CEO of Disco, an AI-powered collaborative retail media network based in San Francisco, CA. Sherline's leadership has established Disco as a key partner to 1,000+ premium consumer brands, with a robust network reaching over 100 million U.S. online shoppers and processing in excess of $20 billion in historic transactions. Sherline is recognized for his expertise in product marketing, product development, media strategy, and demand generation, and is committed to leveraging network effects and AI-driven recommendations to reduce customer acquisition costs (CAC) and democratize access to actionable commerce data for emerging and established brands alike.
h2: Professional Background & Education
h3: Current Role
- Founder & CEO, Disco (2020–Present)
- Leads the strategic vision and growth of Disco, an exclusive commerce network designed to help brands collaborate, leverage collective transaction data, and proactively address rising digital CACs.
- Focused on enabling brands to share audiences, data, and merchandising opportunities to increase average order value (AOV) and reduce dependency on expensive, siloed acquisition channels.
h3: Career History
- Product Marketing Manager, Affirm (2018–2020)
- Led inbound & outbound product marketing for new fintech and marketing products.
- Multiple Roles, Facebook (2013–2018)
- Global Product Marketing Lead, Global Accounts
- Global Solutions Consultant
- Chief of Staff, Client Council
- Experience spanning product marketing, sales/business development, and media.
- Principal Consultant, Sherline Media (2011–2013)
- Advised startups and enterprise clients on growth marketing and product development.
- Instructor, Product School (2018–2020)
- Taught Digital Media for Product Managers.
- Other Experience (2011–2013)
- Roles at Mashable, PaperCity Magazine, TV Guide.
- Teaching Assistant, MBA Course, Southern Methodist University (2012)
h3: Education
- B.B.A. in Marketing & Psychology, Southern Methodist University
- Study Abroad: University of Westminster, London
- Advanced Growth Strategy Certification, Reforge (May 2019)
h2: Disco Overview
h3: Company Mission & Network Vision
- Disco positions itself as the world’s first collaborative retail media network, intent on breaking brand silos and reducing dependency on costly digital ad platforms.
- The platform connects over 1,000 premium consumer brands, including The Honest Company, Made In Cookware, Rhone Apparel, Parade, True Botanicals, and Haus.
- Brands collaborate through AI-driven insights: leveraging collective transaction data, Disco enables improved targeting, dynamic merchandising, and cross-promotional opportunities.
- Operational Scale:
- 100M+ U.S. shoppers reached
- $20B+ in transaction history
- 1,000+ active brands
h3: Product & Data Strategy
- DiscoAdvertise and DiscoMonetize: Solutions facilitate audience expansion, improved attribution, and the monetization of post-purchase offers.
- AI Insights: Regular recommendations on merchandising, discounting, spotlight products, co-op brand partners, and alternative channels.
- Emphasis on democratizing data access for all brands on the network, giving smaller merchants a "fighting chance" in a highly competitive landscape.
- Privacy-centric, collaborative targeting contrasts with traditional "blind-spamming" and invasive ad-targeting.
h2: Leadership Philosophy & Market Insights
h3: Thought Leadership
- Sherline is recognized for distilling key market challenges for DTC brands:
- Rising CACs due to platform monopolization, capital shortages, and decaying third-party data attribution (e.g., post-iOS 15 ecosystem shifts).
- Advocacy for data democratization, so all network brands can access predictive insights previously limited to incumbents like Amazon.
- Focus on enabling mutual brand growth via partnerships, not zero-sum competition.
h3: Approach to Scaling and Funding
- Selective about investment partners – prioritizes investors with relevant market expertise and tactical SaaS scale experience.
- Understands VC behaviors by stage – values investors who become directly helpful according to company maturity, leveraging their strengths for each growth cycle.
h2: Team & Organization
h3: Key Direct Reports (Select)
- Arjun Reddy – Chief Commercial Officer
- Miriam Young – Senior Product Marketing Manager
- Aaron Cronin – Product Manager
- Haley Shannon – Director of Finance
- Claudia Esber – People Operations Manager
- Peter Li – Data Science Lead
h3: Company Size
- 11–50 employees, with a remote-first culture.
h2: Location & Personal Interests
- Based in: Mill Valley, greater San Francisco Bay Area, CA
- Past residences: Orange County, Dallas, London, Manhattan, Brooklyn, San Francisco
- Personal Interests: Global travel, food & wine, photography, outdoor activities (skiing, hiking), team-building.
- Networking & Collaboration: Known for building high-functioning, growth-focused teams and prioritizing partnership-driven innovation.
h2: Strategic Relevance
Sherline’s cross-disciplinary expertise in product, marketing, and partnerships—gained from scaling at Facebook, Affirm, and now Disco—positions him as a forward-looking decision-maker, receptive to innovative solutions that empower brands through technology, partnerships, and advanced data analytics. His acute understanding of CAC pain points, the shortcomings of legacy media platforms, and the promise of collaborative networks make him highly attuned to discussions that offer measurable impact on growth, attribution, and customer intelligence for digital brands.
Disco, under Sherline’s guidance, is actively seeking partners and technology that align with its vision of networked growth, actionable insights, and scalable commerce infrastructure.
