Connie McAllister

Director of Marketing and Communications

Professional Overview
Connie McAllister is an experienced marketing and communications professional with a strong track record of success in the arts and cultural sector. As the Director of Marketing and Communications at The Walters Art Museum, she leverages her expertise in brand strategy, digital marketing, and community engagement to drive visibility and attendance for one of Baltimore's premier cultural institutions.

Experience Summary

Current Role
Connie has served as the Director of Marketing and Communications at The Walters Art Museum since 2018. In this role, she oversees all marketing, communications, and public relations initiatives, working closely with the museum's leadership team to develop and implement campaigns that attract diverse audiences and amplify the Walters' reputation as a world-class art museum. Under her leadership, the museum has seen a significant increase in digital engagement and a 15% growth in overall visitorship.

Career Progression
Prior to joining The Walters, Connie held several key roles in the arts and cultural sector, including Director of Marketing and Communications at the Moody Center for the Arts at Rice University, Director of Community Engagement and Director of External Affairs at the Contemporary Arts Museum Houston, and various positions at Artpace San Antonio. Throughout her career, Connie has demonstrated a passion for the arts and a commitment to building strong, meaningful connections between cultural institutions and their communities.

Academic Background
Connie holds a Bachelor of Arts degree in Art History from the University of Texas at Austin, where she graduated with honors.

Areas of Expertise

• Brand strategy and positioning

• Integrated marketing communications

• Digital and social media marketing

• Audience development and community engagement

• Stakeholder management and partnership building

• Event planning and execution

Professional Impact
During her tenure at the Moody Center for the Arts, Connie led the development and launch of a comprehensive digital marketing strategy that resulted in a 25% increase in website traffic and a 20% growth in social media followers. At the Contemporary Arts Museum Houston, she spearheaded a successful community outreach program that expanded the museum's reach and engagement with underserved populations.

Conclusion
With her extensive experience, strategic mindset, and passion for the arts, Connie McAllister is a valuable asset to The Walters Art Museum. In her current role, she continues to drive the museum's marketing and communications efforts, positioning it as a dynamic and accessible cultural destination for the Baltimore community and beyond.