Professional Overview
Connie Shim is an accomplished Associate Design Director with over 10 years of experience in global visual merchandising. Specializing in conceptual design, project management, and team leadership, she has played a pivotal role in shaping the visual brand identity for leading cosmetics company, Bobbi Brown Cosmetics.
Experience Summary
Current Role
As the Associate Design Director of Global Visual Merchandising at Bobbi Brown Cosmetics, Connie is responsible for leading the conceptualization and execution of innovative retail displays, brand activations, and visual merchandising solutions. She oversees a team of designers and works closely with cross-functional stakeholders to ensure the seamless integration of Bobbi Brown's brand vision across global markets.
Under Connie's leadership, the global visual merchandising team has achieved a 20% increase in brand engagement and a 15% uplift in in-store sales conversions through the implementation of her dynamic retail design strategies.
Career Progression
Prior to her current role, Connie served as the Senior Designer for Global Visual Merchandising at Bobbi Brown Cosmetics, where she spearheaded the development of award-winning retail concepts that elevated the brand's presence in key markets. She also held design and project management roles at 360 Creative Visual Solutions and David Monn, LLC, honing her expertise in creative problem-solving and strategic execution.
Throughout her career, Connie has demonstrated a keen ability to translate brand narratives into immersive visual experiences, consistently delivering high-impact, visually compelling design solutions that drive business growth and customer engagement.
Academic Background
Connie holds a Bachelor of Fine Arts in Graphic Design from the Rhode Island School of Design (RISD), where she also gained valuable experience in set design and project management through her involvement with the RISD Theater Club and Brown University Set Design.
Areas of Expertise
- Conceptual design and brand storytelling
- Retail experience design and visual merchandising
- Project management and team leadership
- Trend analysis and innovative design solutions
- Collaboration with cross-functional teams
- Effective communication and presentation skills
Professional Impact
Connie's design work has been recognized within the industry, with several of her retail concepts and brand activations featured in leading publications such as Retail Design World and Visual Merchandising and Store Design. Her commitment to pushing the boundaries of visual merchandising has solidified her reputation as a creative problem-solver and a driving force behind Bobbi Brown's global retail presence.
Conclusion
With her exceptional design expertise, strategic acumen, and proven track record of delivering impactful visual experiences, Connie Shim is poised to continue making valuable contributions to the cosmetics industry and the evolving world of retail design.
