Connor Altier
Director of Strategy & Consumer Insights
Professional Overview
Connor Altier is an accomplished strategic leader with extensive expertise in brand strategy, consumer insights, and driving business growth. As the Director of Strategy & Consumer Insights at Reebok, he is responsible for shaping the brand's long-term vision, identifying market opportunities, and leveraging data-driven insights to inform key initiatives.
Experience Summary
Current Role
As the Director of Strategy & Consumer Insights at Reebok, Connor is responsible for developing and executing the brand's strategic roadmap. He oversees the collection and analysis of consumer data, identifying emerging trends and consumer preferences to inform product development, marketing, and business planning. Connor's strategic leadership has been instrumental in driving Reebok's successful brand revitalization efforts, contributing to the company's increased market share and improved financial performance.
Career Progression
Prior to his current role, Connor held several key positions at Reebok, including Senior Manager of Global Brand & Corporate Strategy and Senior Manager of Global Brand Strategy, Strategic Initiatives, and Chief of Staff. In these roles, he played a pivotal part in defining the brand's strategic direction, leading cross-functional initiatives, and serving as a trusted advisor to the executive team.
Earlier in his career, Connor gained valuable experience as an Associate Researcher at Boston Consulting Group (BCG), where he honed his analytical and problem-solving skills, and as a Strategic Marketing Intern at Gannett | USA TODAY NETWORK, where he contributed to the development and execution of marketing campaigns.
Academic Background
Connor holds a Bachelor of Arts degree in Economics from Tufts University, where he graduated with honors. His academic background and research-oriented mindset have been instrumental in his ability to analyze complex data, identify strategic opportunities, and make data-driven recommendations.
Areas of Expertise
- Brand strategy and positioning
- Consumer insights and market research
- Strategic planning and business development
- Cross-functional collaboration and project management
- Data analysis and decision-making
Professional Impact
Throughout his career, Connor has demonstrated a keen ability to drive transformative change and deliver measurable results. At Reebok, he has been instrumental in shaping the brand's strategic direction, leading initiatives that have resulted in increased market share, improved financial performance, and enhanced brand perception among consumers.
Conclusion
With his extensive experience, strategic mindset, and data-driven approach, Connor Altier is poised to continue making a significant impact in the sports and consumer goods industry. As the Director of Strategy & Consumer Insights at Reebok, he is well-equipped to navigate the evolving market landscape and help the brand maintain its competitive edge.
