Conor Riley

Senior Director, Social & Influencer Marketing (Mens)

Los Angeles, California, United States

Professional Overview
Conor Riley is an accomplished marketing and social media strategist with over a decade of experience driving digital engagement and brand growth across the fashion and lifestyle industries. As the Senior Director of Social & Influencer Marketing (Mens) at SKIMS, he oversees the development and execution of innovative social media campaigns that amplify the brand's reach and resonate with its target male audience.

Experience Summary

Current Role
In his current role at SKIMS, Conor is responsible for developing and implementing the brand's social media and influencer marketing strategy for the men's product line. He collaborates closely with cross-functional teams to create compelling content, cultivate strategic partnerships, and drive measurable results that contribute to the overall growth and success of the SKIMS brand.

Career Progression
Prior to joining SKIMS, Conor served as the Director of Social Media & Content at Brady Brand, where he played a pivotal role in building the brand's digital presence and engaging its core audience. He has also held roles at Alexander Wang LLC, where he led global content and social media initiatives, and worked as a freelance social media manager and copywriter, contributing to the success of various fashion and lifestyle clients.

Academic Background
Conor holds a Bachelor of Arts degree in Marketing and Communications from the University of Southern California, where he graduated with honors.

Areas of Expertise

• Social media strategy and execution

• Influencer marketing and partnership management

• Content creation and digital storytelling

• Data analysis and performance optimization

• Cross-functional collaboration and team leadership

Professional Impact
Throughout his career, Conor has consistently delivered impressive results, driving significant growth and engagement for the brands he has represented. At Brady Brand, he spearheaded the development of a targeted social media strategy that resulted in a 35% increase in follower growth and a 25% improvement in engagement rates. At Alexander Wang LLC, he led the creation of a global content calendar that enhanced brand visibility and strengthened customer loyalty.

Conclusion
Conor Riley's extensive experience, strategic mindset, and passion for digital marketing make him a valuable asset to the SKIMS team. With his proven track record of driving impactful social media and influencer campaigns, Conor is poised to continue shaping the brand's success and elevating its presence in the competitive men's fashion and lifestyle market.