Conrado Tourinho

Chief Marketing Officer
Sao Paulo, State of Sao Paulo, Brazil

Professional Overview

Conrado Tourinho is a seasoned marketing executive with a proven track record of driving brand growth and innovation across global organizations. As the Chief Marketing Officer at Conta Simples, he is responsible for spearheading the company's brand strategy, marketing campaigns, and digital transformation initiatives to enhance customer engagement and drive business success.

Experience Summary

Current Role

Conrado currently serves as the Chief Marketing Officer at Conta Simples, a leading fintech company in Brazil. In this role, he is tasked with strengthening the brand's positioning, optimizing marketing channels, and implementing data-driven strategies to accelerate customer acquisition and retention. Leveraging his expertise in brand management, creative direction, and digital marketing, Conrado has been instrumental in driving Conta Simples' growth and solidifying its market leadership.

Career Progression

Prior to his current role, Conrado held several senior marketing and communications positions at prominent organizations. As the Global VP of Brand & Communications at Gympass, he was responsible for spearheading the brand's global expansion and implementing cohesive marketing strategies across multiple markets. Earlier in his career, he served as the Head of Partner Marketing Creative LatAm at Netflix, where he played a pivotal role in developing impactful marketing campaigns to drive partner engagement and growth.

Conrado's diverse background also includes notable tenures at The Coca-Cola Company, where he held leadership roles in creative excellence and integrated marketing communications, and at the global digital agency R/GA, where he served as an Account Director, overseeing client relationships and delivering innovative marketing solutions.

Academic Background

Conrado holds a Bachelor's degree in Advertising and Marketing from the University of Sao Paulo, where he graduated with distinction.

Areas of Expertise

• Brand strategy and management

• Integrated marketing communications

• Digital marketing and customer engagement

• Creative direction and content development

• Data-driven decision making and performance optimization

• Global marketing operations and team leadership

Professional Impact

Throughout his career, Conrado has consistently delivered outstanding results, with a track record of successful brand launches, innovative marketing campaigns, and measurable business impact. At Gympass, he spearheaded the company's global brand positioning, driving a 25% increase in brand awareness and a 20% improvement in customer satisfaction. At Netflix, he led the development of award-winning partner marketing campaigns that contributed to the platform's rapid subscriber growth in the Latin American region.

Conclusion

Conrado Tourinho is a seasoned marketing executive with a global perspective and a passion for driving brand excellence and business growth. In his current role as the Chief Marketing Officer at Conta Simples, he is poised to leverage his extensive experience and strategic vision to propel the company's market leadership and deliver exceptional value for its customers.