Constanza Aravena
Art Director | Graphic Designer | Collage Artist
Professional Overview
Constanza Aravena is a versatile art director with extensive experience in graphic design, branding, and visual content creation. She has a strong track record of delivering innovative and impactful designs that enhance brand identity and engage target audiences.
Experience Summary
Current Role
As the Art Director at Hanz de Fuko, LLC, Constanza is responsible for leading the creative vision and execution of the company's visual branding. She oversees the development of marketing materials, product packaging, and digital assets, ensuring a cohesive and visually compelling brand presence. Constanza's exceptional design skills and strategic thinking have played a pivotal role in driving the company's growth and positioning in the beauty and grooming industry.
Alongside her corporate role, Constanza maintains a thriving freelance practice as a Graphic Designer and Collage Artist, collaborating with diverse clients to create unique, visually striking content and designs. Her personal projects and online presence as @consaravena showcase her versatility and artistic flair.
Career Progression
Prior to her current roles, Constanza held several influential positions in the design and media industries. She served as the Graphic Designer and Columnist at Reviste la calle, where she honed her editorial design skills and gained valuable experience in content creation. Constanza then stepped into Art Director roles at Brandbook and Bowl, leading teams and spearheading the development of award-winning brand identities and marketing campaigns.
Early in her career, Constanza gained experience as a Graphic Designer at Mundart and Paula Ediciones, contributing to various print and digital projects. She also founded her own design-focused venture, Mint (is the new black), demonstrating her entrepreneurial spirit and commitment to innovation.
Academic Background
Constanza holds a Bachelor's degree in Graphic Design from the Universidad de Chile, where she specialized in visual communication and developed a strong foundation in design principles and theory.
Areas of Expertise
- Art direction and brand strategy
- Graphic design and visual identity development
- Digital and print collateral design
- Packaging and product design
- Illustration and collage art
- Creative problem-solving and conceptual thinking
- Team leadership and collaboration
Professional Impact
Throughout her career, Constanza has consistently delivered visually stunning and strategically aligned designs that have elevated the brands she has worked with. Her work has been recognized with various industry awards, including the prestigious Dieline Award for Best Packaging Design.
Constanza's passion for her craft and her ability to infuse creativity with business acumen have made her a valuable asset to her clients and a respected figure in the design community. As she continues to evolve in her career, Constanza remains dedicated to pushing the boundaries of visual expression and contributing to the growth and success of the brands and individuals she collaborates with.
