Corbett Russett

Director of Marketing and E-Commerce

Professional Overview
Corbett Russett is an accomplished marketing and e-commerce executive with extensive experience in the cycling and apparel industries. As the Director of Marketing and E-Commerce at Eliel Cycling, he leverages his expertise in creative direction, digital strategy, and brand development to drive business growth and enhance the customer experience.

Experience Summary

Current Role
In his current role as Director of Marketing and E-Commerce at Eliel Cycling, Corbett is responsible for leading the company's marketing and e-commerce initiatives. He oversees the development and implementation of comprehensive digital marketing strategies, including search engine optimization, social media campaigns, and email marketing. Corbett has played a pivotal role in expanding Eliel Cycling's online presence and driving increased website traffic and customer engagement.

Career Progression
Prior to his current position, Corbett held various leadership roles in the cycling and apparel industries. As the Custom Director / Guru at Canari Custom | Shebeest Custom, he spearheaded the custom design and production processes, ensuring exceptional customer satisfaction. Additionally, he served as the Art Director at SUSAN LANCI DESIGNS, INC., where he was instrumental in creating and maintaining the brand's distinctive visual identity. Earlier in his career, Corbett held the position of Creative Director at LeeMarc Industries, where he honed his skills in brand strategy, creative direction, and project management.

Academic Background
Corbett holds a Bachelor of Fine Arts degree from the University of California, San Diego, with a focus on Graphic Design and Illustration.

Areas of Expertise

• Digital marketing strategy and implementation

• E-commerce platform management and optimization

• Brand development and creative direction

• Project management and cross-functional collaboration

• Data-driven decision making and performance analysis

Professional Impact
Throughout his career, Corbett has demonstrated a track record of driving successful marketing and e-commerce initiatives. At Eliel Cycling, he has been instrumental in developing and executing innovative digital campaigns that have resulted in increased brand awareness, website traffic, and online sales. Corbett's creative vision and data-driven approach have positioned him as a respected leader in the cycling and apparel industries.

Conclusion
Corbett Russett's extensive experience in marketing and e-commerce, coupled with his deep understanding of the cycling and apparel industries, make him a valuable asset to Eliel Cycling. With his strategic mindset, strong leadership skills, and unwavering commitment to driving business growth, Corbett is well-positioned to continue making a significant impact in his current role and beyond.