Corey Armend

Director of Brand Partnerships | Los Angeles, CA

Professional Overview

Corey Armend is an accomplished marketing and partnerships executive with over a decade of experience in the entertainment and media industries. As the Director of Brand Partnerships at Billboard, he leverages his expertise in branded content, experiential marketing, and global partnerships to drive innovative collaborations between leading brands and the music industry's most influential artists and platforms.

Experience Summary

Current Role

As the Director of Brand Partnerships at Billboard, Corey is responsible for managing high-profile brand partnerships that elevate the company's position as a premier destination for music-related content and experiences. He works closely with the sales and marketing teams to identify new partnership opportunities, develop compelling activation concepts, and deliver measurable results for both Billboard and its brand partners.

Career Progression

Prior to his current role, Corey held several senior-level positions in the entertainment industry. He served as the Branded Content and Experiential Lead at Paramount, where he orchestrated immersive brand integrations and live events that amplified the company's film and television properties. Before that, he held global partnerships roles at AEG Presents and Live Nation Entertainment, where he facilitated strategic collaborations between major brands and world-renowned music artists and festivals.

Academic Background

Corey holds a bachelor's degree from the California State Polytechnic University-Pomona, where he specialized in marketing and communications.

Areas of Expertise

• Branded content and experiential marketing

• Global partnership development and activation

• Music and entertainment industry partnerships

• Event production and sponsorship management

• Innovative marketing strategy and campaign execution

Professional Impact

Throughout his career, Corey has demonstrated a consistent track record of delivering impactful brand partnerships that drive measurable results. Some of his notable achievements include:

• Spearheading a multi-year, multi-million dollar partnership between Billboard and a leading consumer electronics brand, which resulted in a significant increase in brand awareness and engagement.

• Orchestrating a successful experiential activation at the Billboard Music Awards that seamlessly integrated a major automotive brand, generating widespread social media buzz and positive media coverage.

• Developing a groundbreaking global partnership between AEG Presents and a prominent financial services company, which enabled the brand to connect with millions of music fans across the company's portfolio of festivals and live events.

Conclusion

With his deep industry expertise, proven track record of success, and commitment to innovation, Corey Armend is poised to continue driving impactful brand partnerships that amplify Billboard's position as a leading authority in the music and entertainment industry.