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Corey Cook

Chief Executive Officer

Corey Cook - Chief Executive Officer, Steelmark (Aust) Pty Ltd



Summary:


Corey Cook is the Chief Executive Officer (CEO) of Steelmark (Aust) Pty Ltd, a well-established company in the steel manufacturing industry, notably known for their expertise in bollard manufacturing. Corey is based in Brisbane City, QLD, Australia and has been pivotal in leading the company's significant growth and digital transformation.

Professional Background:


  • Position: Chief Executive Officer, Steelmark (Aust) Pty Ltd

  • Location: Brisbane City, Queensland, Australia

  • Education: Attended Tully State High School from 2008 to 2012


Company Overview:


Steelmark (Aust) Pty Ltd has been a prominent player in the steel manufacturing industry in Australia for over 30 years. Originally engaged in a broader range of steel products, the company restructured its business model to specialize in bollards in response to declining Australian manufacturing and increased offshore production. This strategic pivot has paid off, with the company experiencing significant growth in its niche market.

Key Accomplishments and Initiatives:


  • Digital Transformation: Corey Cook has overseen a comprehensive transformation of Steelmark’s digital marketing strategies, partnering with Klyp, a marketing agency, to rectify prior marketing missteps. This collaboration has resulted in:

  • 533% increase in conversions

  • 561% increase in conversion value

  • 62% reduction in cost-per-click

  • 975% increase in traffic

  • 231% increase in overall conversions


Strategic Partnerships:


Corey spearheaded the collaboration with Klyp, which became a turning point for Steelmark. The partnership involved optimizing Search Engine Marketing (SEM) campaigns, employing Google’s machine learning tools, and implementing a robust sales and automation system using HubSpot. This optimization has enabled Steelmark to efficiently manage the increased demand and enhance internal processes.

Notable Testimonials:


Corey Cook has expressed high satisfaction with Klyp's contributions, noting that Klyp's efforts have:
  • Transformed Steelmark’s online presence

  • Educated and guided Steelmark’s staff

  • Proven vital for Steelmark’s recent and ongoing success


Personal Professional Influence:


Corey Cook's leadership is highlighted in various public posts and testimonials where he articulates the accomplishments and gratitude towards clients and partners. For example, he recognized Kian for a positive review on Google and emphasized the team's dedication to outstanding service and product delivery.

Contact Information:



  • Phone: +61 1300201337

  • Email: Available via RocketReach


Conclusion:


Corey Cook's strategic vision and leadership have significantly propelled Steelmark's growth and adaptation in a competitive industry. His effective use of digital tools and excellent management of strategic partnerships make him a key contact for potential collaborations and insights into the steel manufacturing and digital marketing landscapes.