Corey Greenhouse

Chief Marketing Officer

Professional Overview
Corey Greenhouse is a seasoned marketing executive with over 15 years of experience driving growth and brand strategy for both established companies and innovative start-ups. As the Chief Marketing Officer at Rise Gardens, he leverages his deep expertise in consumer-focused marketing, digital strategy, and brand development to propel the company's expansion in the indoor gardening and sustainability space.

Experience Summary

Current Roles
Chief Marketing Officer, Rise Gardens (2023 - Present)

• Responsible for leading all marketing and growth initiatives to increase brand awareness, customer acquisition, and revenue for the innovative indoor gardening solutions provider

• Spearheading the development and execution of integrated marketing campaigns to position Rise Gardens as a premier destination for urban consumers seeking sustainable, high-yield home gardening

• Collaborating cross-functionally to enhance the customer experience and drive loyalty through targeted digital marketing, retail partnerships, and community engagement

Advisor, Do Amore (2023 - Present)

• Providing strategic counsel and marketing expertise to support the growth and brand positioning of this mission-driven jewelry company

Career Progression
Prior to his current roles, Corey held senior marketing positions at several prominent brands and start-ups, including:

• VP of Marketing & Growth at Blix Electric Bikes (2021 - 2023)

• VP of Marketing & Growth at Full Circle Brands (2018 - 2021)

• Global Director of Brand Strategy at Ogilvy (2017 - 2018)

• Head of Brand and Marketing Director at PERFORMIX (2015 - 2017)

• Senior Brand Manager at Colgate-Palmolive (2011 - 2015)

• Associate Brand Manager at Unilever (2007 - 2011)

Throughout his career, Corey has consistently demonstrated his ability to drive impactful marketing strategies, leverage data-driven insights, and foster collaborative cross-functional partnerships to deliver measurable business results.

Academic Background
Corey holds a Bachelor of Science degree in Marketing from the University of Pennsylvania's Wharton School, where he graduated with honors.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Brand development and positioning

• Digital marketing and e-commerce optimization

• Consumer insights and data-driven decision making

• Cross-functional collaboration and team leadership

Professional Impact

• Spearheaded the launch of a transformative digital marketing strategy for Blix Electric Bikes, resulting in a 35% increase in website traffic and a 25% improvement in customer conversion rates

• Developed and implemented a comprehensive rebranding initiative for Full Circle Brands, which led to a 22% increase in brand awareness and a 15% uplift in customer loyalty

• Conceptualized and led the creation of a highly successful global brand campaign for Ogilvy, earning industry recognition and driving a 19% surge in new business inquiries

Conclusion
With his proven track record of driving marketing excellence, Corey Greenhouse is poised to make a significant impact as the Chief Marketing Officer at Rise Gardens. His blend of strategic vision, data-driven insights, and collaborative leadership will be instrumental in accelerating the company's growth and solidifying its position as a leader in the indoor gardening and sustainability space.