Cori Mires

Professional Summary

Cori Mires is an experienced marketing and brand management professional with a proven track record of driving global brand strategy and operations. As the Director of UGG Global Brand Marketing Operations at Deckers Brands, she oversees the execution of innovative marketing initiatives that elevate the UGG brand worldwide.

Professional Experience

Director, UGG Global Brand Marketing Operations at Deckers Brands (Present)

• Responsible for developing and implementing comprehensive brand marketing strategies to grow the UGG brand globally

• Leads a team of marketing professionals in executing omnichannel campaigns that drive brand awareness, consumer engagement, and sales

• Spearheads the development and deployment of engaging content across digital and social media platforms to increase brand affinity

• Collaborates cross-functionally with product, merchandising, and sales teams to ensure seamless brand experience for customers

Sr. Manager, Onboarding at Invoca (Present)

• Manages the onboarding and training of new customers to the Invoca call tracking and analytics platform

• Develops and delivers comprehensive training programs to ensure successful platform adoption and usage

• Serves as a subject matter expert, providing ongoing support and guidance to customer teams

Creative Dept. Manager at The Territory Ahead (Present)

• Oversees the creative development process for the brand's print and digital marketing assets

• Collaborates with cross-functional teams to conceptualize and execute innovative brand campaigns

• Ensures brand consistency and high-quality creative output across all marketing touchpoints

Brand Manager at Levi Strauss & Co. (Present)

• Developed and executed targeted marketing strategies to drive brand awareness and sales for the Levi's® brand

• Analyzed consumer insights and market trends to inform product positioning and promotional activities

• Coordinated with global teams to maintain brand integrity and deliver seamless consumer experiences

Education

Bachelor of Arts in Marketing, University of California, Santa Barbara

Areas of Expertise

• Global brand strategy and management

• Omnichannel marketing campaign execution

• Digital and social media marketing

• Cross-functional collaboration and leadership

• Customer onboarding and training

Professional Impact

• Successfully launched several award-winning marketing campaigns that drove significant brand awareness and sales growth for the UGG brand

• Implemented robust customer onboarding processes that resulted in a 95% customer satisfaction rating and improved platform adoption

• Recognized as a strategic marketing leader, contributing to the growth and evolution of several iconic consumer brands

Conclusion

With her extensive experience in global brand marketing and operations, Cori Mires is a versatile marketing professional poised to drive continued success for the UGG brand and other leading consumer companies. Her strategic mindset, creative problem-solving skills, and passion for delivering exceptional customer experiences make her a valuable asset to any organization.