Cori Zazworsky

Chief Innovation Officer

Professional Overview

Cori Zazworsky is a seasoned marketing and innovation leader with a proven track record of driving strategic business transformation and fostering award-winning brand development. As the Chief Innovation Officer at Branch Basics, she spearheads the company's product innovation, go-to-market strategies, and digital marketing initiatives. Cori's expertise spans diverse industries, including consumer packaged goods, retail, and healthcare.

Experience Summary

Current Role

As the Chief Innovation Officer at Branch Basics, Cori is responsible for overseeing the company's product innovation pipeline, crafting innovative marketing strategies, and leading the digital transformation of the brand. She collaborates closely with the executive team to identify emerging market trends, conceptualize new product concepts, and ensure the successful implementation of strategic initiatives. Under Cori's leadership, Branch Basics has launched several groundbreaking products and experienced significant growth in both online and offline channels.

Career Progression

Cori's extensive professional experience includes serving as the Vice President of Innovation at Angie's BOOMCHICKAPOP, where she spearheaded the development of new product lines and drove the brand's expansion into new markets. Prior to that, she held the role of Vice President of Marketing at Apothecary Products, where she was instrumental in revitalizing the company's brand image and increasing market share. Cori also has experience as a Senior Marketing Director at Hollywood Fashion Secrets, where she played a key role in the company's digital transformation and the development of innovative product offerings.

Academic Background

Cori holds a Bachelor of Arts degree in Marketing from the University of Minnesota, where she graduated with honors. Her academic achievements and specialized training in marketing, innovation, and entrepreneurship have been instrumental in shaping her multifaceted career.

Areas of Expertise

• Product innovation and new product development

• Brand strategy and marketing campaign development

• Digital marketing and e-commerce optimization

• Strategic planning and business transformation

• Cross-functional team leadership and collaboration

Professional Impact

Throughout her career, Cori has demonstrated a unique ability to identify emerging market trends, develop groundbreaking product concepts, and execute innovative marketing strategies. Her work has been recognized with numerous industry awards, including the prestigious Effie Award for her contributions to the growth and success of Angie's BOOMCHICKAPOP.

Conclusion

Cori Zazworsky is a visionary leader and marketing strategist who consistently delivers exceptional results. With her extensive industry experience, strong technical expertise, and proven ability to drive organizational change, she is well-positioned to continue making a significant impact in her role as the Chief Innovation Officer at Branch Basics.