Corie King

Professional Summary

Professional Overview
Corie King is an experienced marketing professional with a proven track record of driving strategic marketing initiatives and brand growth across the franchising and consumer product industries. As the Director of Franchise Marketing at Mrs. Fields Famous Brands, she leverages her expertise in digital marketing, brand strategy, and campaign development to enhance brand awareness and drive franchise system performance.

Experience Summary

Current Role
As the Director of Franchise Marketing at Mrs. Fields Famous Brands, Corie is responsible for developing and executing comprehensive marketing strategies to support the company's nationwide franchise network. She oversees the creation and deployment of digital campaigns, social media content, promotional materials, and other marketing assets to drive franchise growth and profitability. Under her leadership, the franchise system has experienced a 15% increase in lead generation and a 20% improvement in customer engagement.

Career Progression
Prior to joining Mrs. Fields, Corie held various marketing roles at Callaway Golf, where she progressed from a Commercialization Project Manager to a Brand Marketing Manager, leading the development and execution of successful campaigns that contributed to a 12% increase in brand visibility and a 9% growth in product sales. She also gained experience in the healthcare industry, serving as a Marketing Consultant at vetDVM.com and as the Director of Marketing at Jazzercise, Inc., where she spearheaded the implementation of a comprehensive digital marketing strategy that resulted in a 25% increase in online class registrations.

Academic Background
Corie holds a Bachelor of Science in Business Administration with a concentration in Marketing from the University of Colorado, Boulder. She is a proactive learner and regularly attends industry conferences and workshops to stay up-to-date with the latest marketing trends and best practices.

Areas of Expertise

• Digital marketing strategy and execution

• Franchise marketing and development

• Brand management and positioning

• Campaign design and optimization

• Marketing analytics and performance tracking

• Cross-functional collaboration and team leadership

Professional Impact
Throughout her career, Corie has demonstrated a remarkable ability to drive measurable results through innovative marketing initiatives. At Mrs. Fields, she has been instrumental in developing and implementing a comprehensive digital marketing strategy that has led to a significant increase in franchise leads and customer engagement. Her creative problem-solving skills and strategic mindset have made her a valuable asset to the organizations she has worked with.

Conclusion
Corie King's extensive experience, combined with her passion for marketing and business development, makes her a highly sought-after professional in the franchising and consumer products industries. With a proven track record of success, she is poised to continue making a meaningful impact on the brands and organizations she serves.