Corinna K.

Head of Brand Integration, Reebok

Professional Overview

Corinna K. is an accomplished marketing and brand integration executive with extensive experience in the apparel and retail industries. As the Head of Brand Integration at Reebok, Corinna is responsible for leading the seamless integration of the brand's identity and messaging across all customer touchpoints, driving consistent brand experiences that resonate with the target audience.

Experience Summary

Current Role

As the Head of Brand Integration at Reebok, Corinna oversees the strategic planning and execution of the brand's marketing and communication initiatives. She is responsible for aligning the brand's visual identity, messaging, and campaigns across various channels, ensuring a cohesive and impactful brand presence. Corinna's leadership has been instrumental in strengthening Reebok's brand recognition and positioning within the competitive athletic apparel market.

Career Progression

Prior to her current role, Corinna held several leadership positions within the Reebok organization. She served as the Director of Brand Communication Europe, where she spearheaded the brand's content strategy and developed effective marketing campaigns to drive brand awareness and engagement in the European market. Earlier in her career, Corinna gained valuable experience in brand management and digital marketing, serving as the Senior Manager of Brand Communications & Social/PR at Reebok and in various roles at C&A, a prominent European fashion retailer.

Academic Background

Corinna holds a Bachelor's degree in Business Administration from a leading university, where she specialized in Marketing and International Business. Her strong academic foundation, coupled with her extensive industry experience, has enabled her to develop a deep understanding of the evolving consumer landscape and the strategic application of marketing principles.

Areas of Expertise

• Brand Integration and Alignment

• Marketing Strategy and Campaign Development

• Digital and Social Media Marketing

• Content Creation and Optimization

• Stakeholder Engagement and Cross-Functional Collaboration

• Team Leadership and Mentorship

Professional Impact

Throughout her career, Corinna has demonstrated her ability to drive measurable results and positively impact the organizations she has served. At Reebok, she has been instrumental in developing and executing successful brand integration strategies that have strengthened the brand's positioning and increased customer engagement. Corinna's innovative approach and data-driven decision-making have earned her recognition as a respected leader in the industry.

Conclusion

With her proven track record of success, Corinna K. is a strategic and innovative marketing professional who is well-positioned to continue driving the growth and success of the Reebok brand. Her deep understanding of the industry, coupled with her strong leadership skills and collaborative mindset, make her a valuable asset to the Authentic Brands Group team.