Corinna Ranweiler

Director, Retail and Channel Marketing

Professional Overview
Corinna Ranweiler is an accomplished marketing leader with over a decade of experience in the retail and consumer goods industries. As the Director of Retail and Channel Marketing at Bryte, she is responsible for developing and executing comprehensive marketing strategies to drive channel growth, enhance brand visibility, and deliver exceptional customer experiences.

Experience Summary

Current Role
In her current role as Director of Retail and Channel Marketing at Bryte, Corinna oversees all aspects of the company's retail and distribution channel marketing efforts. She is responsible for developing and implementing innovative marketing campaigns, fostering strategic partnerships with key retail partners, and driving sales through optimized channel marketing initiatives. Corinna's leadership has been instrumental in expanding Bryte's market reach and strengthening its competitive position within the industry.

Career Progression
Prior to joining Bryte, Corinna held various leadership positions at Tempur Sealy International, a leading manufacturer of mattresses and bedding products. As the Senior Customer Marketing Manager, she was responsible for creating and executing targeted marketing campaigns to drive sales and enhance customer engagement. She also served as the Content Manager for the company's sales training program, where she developed comprehensive training materials and resources to empower the sales team. Corinna's earlier roles at Tempur Sealy included positions as a National Sales Trainer and a Territory Manager, where she demonstrated her ability to drive sales, improve customer relationships, and contribute to the overall growth of the organization.

Academic Background
Corinna holds a Bachelor's degree in Marketing from the University of Minnesota, where she graduated with honors.

Areas of Expertise
Corinna's expertise spans across various aspects of retail and channel marketing, including:

• Omnichannel marketing strategy development

• Retail partner relationship management

• Sales enablement and training program design

• Content creation and digital marketing execution

• Data-driven decision making and performance analysis

• Team leadership and cross-functional collaboration

Professional Impact
Throughout her career, Corinna has consistently delivered measurable results for the organizations she has served. At Tempur Sealy, she spearheaded the development of a highly successful customer loyalty program, which resulted in a 25% increase in repeat purchases. Additionally, she played a pivotal role in the launch of a new digital training platform that improved sales team productivity by 18% and enhanced overall product knowledge.

Conclusion
With her extensive experience, strategic mindset, and proven track record of driving growth, Corinna Ranweiler is a valuable asset to the Bryte team. In her current role as Director of Retail and Channel Marketing, she is poised to further elevate the company's market presence, strengthen its retail partnerships, and deliver exceptional results for the business.