Cory Cissell

Vice President of Customer Experience

Professional Overview

Cory Cissell is an experienced marketing and customer experience leader with a strong track record of driving business growth and improving customer satisfaction. As the Vice President of Customer Experience at Cap America, he leverages his expertise in data-driven marketing, customer relationship management, and strategic planning to enhance the overall customer journey and deliver exceptional brand experiences.

Experience Summary

Current Role

As the Vice President of Customer Experience at Cap America, Cory is responsible for overseeing the company's customer experience strategy, implementation, and optimization. He leads a team of customer service, marketing, and analytics professionals to ensure seamless customer interactions, address pain points, and cultivate long-term brand loyalty. Under his leadership, Cap America has seen a significant improvement in customer satisfaction scores and a notable increase in customer retention and repeat business.

Career Progression

Prior to his current role, Cory served as the Vice President of Marketing at Cap America, where he spearheaded the development and execution of impactful marketing campaigns that drove brand awareness, lead generation, and revenue growth. Before that, he held the position of Director of Marketing, where he was instrumental in implementing data-driven marketing strategies and expanding the company's digital presence.

Cory's early career experience includes roles in marketing and sales at Dalhousie Golf Club, as well as a position as a Detail Manager at Saturn, where he honed his customer service and operational skills.

Academic Background

Cory holds a Bachelor's degree in Business Administration from the University of Missouri, with a concentration in Marketing.

Areas of Expertise

• Customer experience strategy and management

• Data-driven marketing and analytics

• Digital marketing and e-commerce optimization

• Customer relationship management and retention

• Cross-functional team leadership and collaboration

Professional Impact

Under Cory's leadership, Cap America has experienced a significant increase in customer satisfaction scores, with a 25% reduction in customer complaints and a 15% improvement in customer retention rates. He has also spearheaded the implementation of a new customer engagement platform, which has enabled the company to personalize the customer experience and improve responsiveness to customer inquiries and feedback.

Conclusion

With his extensive experience in marketing, customer experience, and data-driven decision-making, Cory Cissell is a strategic leader who is dedicated to driving business growth and enhancing the overall customer journey. In his current role as Vice President of Customer Experience at Cap America, he continues to make a significant impact on the company's success and its ability to deliver exceptional value to its customers.